Brand Ambassadors (And Why You Need Them)

Brand Ambassadors are such an important addition to any event or brand activation where you are trying to get a clear and concise message out to your audience.

Imagine this: you walk outside and there is a mobile billboard stationed in front of your office in Midtown. Maybe you Tweet to spin a prize wheel, maybe you are handed free hot chocolate, maybe you stop and ask the people in matching shirts who look like they are part of the madness “what’s going on?” The answer is: no one knows…but Brand Ambassadors look good doing it!

Now the question is: where do these Brand Ambassadors come from? We work exclusively with a company called Mustard Lane, which brands themselves as “the nation’s one stop shop for all your staffing needs” and they certainly hold true to that statement! Their roster of “Laners” includes industry professionals from across the country and their selective casting process means that all of their Laners come to your event vetted, tried and true.

twitter brand ambassador

Brand Ambassadors are such an important addition to any event or brand activation where you are trying to get a clear and concise message out to your audience. They don’t just stand there handing out food samples, they are actually professionally trained to interact with and engage your target audience. Teams can come in all shapes and sizes with a wide range of abilities. Need to collect email addresses? Need to manage a crowd? Spinning prize wheels and getting excited when someone wins a foam finger? They can do it all.

Mustard Lane works with some of the biggest brand names (including the biggest of them all: NYFTA 😉 ) to bring events to life and they are also fun people to work with! Take a look some of our recent projects where we had some Laners!

Mustard Lane recently featured us on their own blog if you want to read more about the biz from their perspective and to see what else they have going on! We promise we didn’t pay them to say nice things, but they said nice things.

Ask us about bringing on Brand Ambassadors to your next NYFTA project! You won’t regret it.

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Behind the Window: Toum NYC

Take a sneak peek behind the scenes of Toum: NYC’s most popular Lebanese food truck.

You have your favorite food trucks (and we have ours) but have you ever wondered what goes on beyond the serving window? The food truck industry is exciting, fast paced and challenging but those who are in the biz do it for the love of the game.

Take a sneak peek behind the scenes of Toum: NYC’s most popular Lebanese food truck.

Toum Lebansese cusine food truck

You might recognize them by the cute little garlic man on their truck fabrication or maybe you’ve seen them at a NYFTA event recently. They are everywhere! Starting as a humble side catering business for family and friends in the community by request has turned into a full blown operation with a huge following. Regulars find them for their authentic cuisine (stuffed grape leaves on a food truck?) and stay for the staff’s smiling faces.

 

What goes on during a regular food truck meal service might be clear to some but is a mystery to most. It is not always be pretty (especially when there’s a line) but the madness leads to deliciousness.

Depending on the truck, there could be anywhere between 2-6 people working in a confined space at a time. Think of your one-bedroom apartment being converted into a three-bedroom: space is hard to come by but just like your walk up in the city, they make use of the space they do have. Toum even made room for their vertical meat spit! Innovation is the key to success in any mobile kitchen. Toum specifically has to pre-plan storage for to-go salad containers, utensils to hand out as well as transport all beverages (including their signature lemonade). Toum as well as all of the NYFTA members have their Department of Health certifications to ensure quality and cleanliness.

toum Lebanese cuisine

 

Toum (which means garlic in Lebanese) always has a line during lunch wherever they are. They blast out their location in the city via social media nearly everyday to keep their dedicated followers in the know if they are off the streets for an event. They are available for pretty much anything from private catered events to Ubereats to pop up lunches at the office. Just follow the crazy garlic man!

 

Keep Calm and Shawarma on!

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