Food Truck as a Marketing Tool
Have you ever randomly seen a food truck surrounded by an enormous crowd of people and wondered what is going on? Well, next time don’t hesitate and check out these food truck promotions for yourself. If you take our advice, on top of experiencing something really cool, you’re most likely going to end up getting something awesome for free!
Without even realizing it, you most likely have experienced a marketing promotion before. Companies choose to undertake brand activations as a way to create a direct connection and tangible interaction between them and the public. Producing branded campaigns is a fun way to engage with their targeted audience, introduce a new product, or to gain insight into their customer demographics.
Branded promotions that utilize food truck are a great way to achieve all the goals mentioned above because let’s be honest, food is the key to almost everyone’s heart! The ability to wrap a food truck with a company’s branding along with items such as customized napkins, plates, cups, etc, is a surefire way of enhancing brand awareness and generating new customers.
Ever try “mac & cheese ice cream?” You may not have wondered what this unconventional mash-up would taste like, but you probably do now. Van Leeuwen ice cream has teamed up with Kraft Heinz to create a unique summer treat!
Whether drenched in barbecue sauce, topped with coleslaw, or slapped on a bun, pulled pork makes for one of the most classically American eats. Lets check out NYC’s smokiest pulled pork food trucks that’ll surely feed a hungry crowd.