Savvy Social Media Strategies for Successful Food Truck Marketing

Fueled by hungry customers who are “on-the-go,” food trucks have capitalized on their global popularity with savvy social media marketing strategies that are putting them at the center of the culinary culture scene.

Fueled by hungry customers who are “on-the-go,” food trucks have capitalized on their global popularity with savvy social media marketing strategies that are putting them at the center of the culinary culture scene. 

Having a food truck means being unshackled by the constraints of traditional “brick and mortar” establishments. But, in the “Digital Age” it takes more than having the best eats on wheels. The same savvy you bring to the kitchen also applies to the social media skills you need to successfully promote your food truck. 

Nyfta Morgan Stanley Food Truck Catering

 

KNOW YOUR PLATFORMS

Not all social media platforms are cut from the same cloth, but many businesses assume they are interchangeable. Not so. Before you start “posting,” “tweeting,” and “liking” it helps to know which information to share and where to share it across the world’s top three platforms. 

With over two billion users, Facebook remains (comfortably) the most popular social media platform in the world. So, it goes without saying your business should definitely have a Facebook page. Think of Facebook as a “clubhouse” for your business where you can share photos, updates, and general information with your followers who are looking to find out “what’s happening” with your business.

Twitter, on the other hand, is meant to be concise and an easy way for followers to connect with you. Think of Twitter as a non-visual voice for your brand. With only 280 characters to spare, your content should be tempting enough to get your followers to stop scrolling and take notice. 

If you’re running a food truck, Instagram may be your new best friend. As the world’s second most popular social media platform (with nearly one billion active users), Instagram is the perfect place to showcase mouthwatering photos of your food truck’s culinary delights. Think of Instagram as the visual hub for providing followers with “insider” access to your business. From high-resolution photos of food, to short videos featuring your team, and behind-the-scenes tours of your “mobile kitchen,” Instagram is a powerful weapon in your social media arsenal to capture the attention of customers and draw them straight to your service window.

 

IMITATION IS THE SINCEREST FORM OF FLATTERY

As with any creative field, “originality” in the culinary arts is one of the essentials to separating yourself from the rest of the pack. But, learning from the masters can also be part of the “secret sauce” to growing your business, and the same can be said with social media strategies for food truck marketing. 

Social Media Marketing

In an interview with Entrepreneur.com, Eric Silverstein, owner of the Peached Tortilla food truck in Austin, TX. said it was studying the “dos”and “don’ts” of the best food trucks in the business that helped him create a winning long-term social media marketing strategy. 

Most food truck companies credit consistent (and compelling) communication as the key to finding social media marketing success. From keeping followers up-to-date on your business, new products and events, to responding quickly to customer questions and feedback, you can be in the driver’s seat of engaging with and exciting your customers to come back for more. 

 

YOUR BRAND. YOUR VOICE

It’s crucial to be able to convey the core message of your business to your customers in one sentence. By understanding “who you are,” you can create a distinct voice on social media. Followers expect authenticity and personality when interacting with accounts they follow on social media. As Eric Silverstein explains, “These people may follow us on Twitter, but they’re real people.”

According to MarketingLand.com, understanding the “Three Cs of Brand Voice” can help deliver the right message on social media:

  • Culture: What does your business stand for and what are the unique qualities that make it stand out from the competition?

  • Community: Listening to and cultivating relationships with people in your business’s community can help you understand “their language”and interact with them “on their terms.”

  • Conversation: Are you witty? Are you charming? Are you edgy? All three? Or “none of the above”? Injecting your voice on social media with personality gives your brand the opportunity to be a part of the conversation your followers are having, instead of letting it pass you by. 

When you understand “Three Cs of Brand Voice”, you can express uniformity when crafting posts and/or engaging on social media. Whether it be lively, energetic, cynical, or professional, humanizing your brand allows you to participate on social media sincerely and organically. 

 

ENHANCE YOUR FOOD TRUCK’S SUCCESS WITH SOCIAL MEDIA MARKETING

Having a solid social media marketing strategy for your food truck can unlock doors beyond interacting with your customers. You now have a global platform to expand your business. From catering large-scale and corporate events, to partnering with other companies for branded promotions, social media marketing done right is an easy (and inexpensive) way to set your business apart.

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Showcase Your Perfect Brew at Coffee Fest New York 2020

Stir up your brand’s potential at Coffee Fest New York 2020, this year’s hottest destination in the U.S. for all-things coffee.

From launching a new product to increasing your market share and expanding your reach, stir up your brand’s potential at Coffee Fest New York 2020, this year’s hottest destination in the U.S. for all-things coffee.        

Coffee vendors from across the nation will converge at the Javits Center in March for Coffee Fest New York 2020 and have the opportunity to showcase their brews and blends with the industry’s leading tastemakers who are at the forefront of discovering “what’s hot,” “what’s cool” and “what’s next.”

Javits Center Coffeefest

 

COFFEE LOVERS UNITE

Boasting the largest network of vendors and independent connoisseurs, this year’s Coffee Fest New York, taking place March 8th through the 10th, is the premier specialty coffee B2B event in the U.S. for those looking to network, explore new products and services, build on relationships with suppliers, and expand their education with informative information that’s at the cutting-edge of the specialty coffee industry.  

 In a 2018 survey conducted by the National Coffee Association, 64% of Americans polled drink at least one cup of coffee per day and with the average American spending over $1,000 annually, the specialty coffee market is buzzing with growth.  

Coffee Nyfta

 

TRADE IN COLD CALLING FOR HOT LEADS

Why exhibit at a specialty coffee trade show or expo? There are plenty of reasons, with the biggest reason being that, as an exhibitor, you’ll have the opportunity to substitute chasing down cold leads with showcasing your product directly to the right people, all while being in a fun and relaxed environment.

Since 1992, Coffee Fest has hosted over 350,000 attendees and exhibitors from across the U.S. with Coffee Fest New York serving as “the largest professional food and beverage experience in the Northeast.” Plus, internal data shows that in 2018 46% of attendees said they would not attend another trade show that year.

Interacting with companies and consumers in your market share, face-to-face, is one of the hallmarks of optimized brand awareness that will make your company’s product and message memorable to your target audience, while delivering a positive ROI for your brand.  

BREWING WITH POTENTIAL

From having brand ambassadors on the exhibit floor promoting your company and coffee to offering your own customers access to Coffee Fest New York 2020 with their 50% personalized discount coupon, you have the power to enhance your brand and demonstrate to thousands why your “cup o’ joe” rises to the top. 

CREATE BUZZ FOR YOUR BRAND AT COFFEE FEST NEW YORK 2020

Coffeefestny

Whether you want to add a jolt of engagement and excitement to your brand, gain insight from the industry’s leading experts, take part in the Latte Art World Championship Open, or just experience the sights and smells in one of the world’s foremost coffee capitals, registration is now open for Coffee Fest New York 2020.

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2020’s Tastiest Dessert Trucks for Valentine’s Day

Forget flowers and a card. Indulge your special someone’s sweet tooth with a culinary tour of New York’s best dessert trucks for Valentine’s Day.

Forget flowers and a card. Indulge your special someone’s sweet tooth with a culinary tour of New York’s best dessert trucks. From Funfetti® milkshakes topped with a Lucky Charms® donut to decadent Belgian waffles stuffed with strawberries, Nutella® and whipped cream, these NYFTA dessert trucks in the Big Apple are 2020’s most delicious destinations to treat your sweetheart to this Valentine’s Day.

GO “OVER THE TOP” AT CARNIVALE MILKSHAKE AND DONUT BAR

Few things sound as tasty as creamy milkshakes and a warm, moist donut, but combine the two and you have a decadently delicious dessert that’ll be the envy of every hopeless romantic.

Forget your run-of-the-mill Neapolitan ice cream or glazed donut. Instead, grab two straws and try a salted caramel milkshake topped with a freshly made caramel popcorn donut at New York’s Carnivale Milkshake and Donut Bar.  

 

SAMPLE BELGIUM’S FINEST AT WAFFLES & DINGES

Imagine taking in the sights with a stroll along Brussels’ Grand Place, admiring the Maison du Roi while savoring a soft and chewy authentic Belgian waffle, oozing with dulce de leche and chocolate fudge.

From mouth-watering desserts that taste just like mom’s apple pie or an all-American banana split, spare yourself the jet-lag and treat your date to a taste of Belgium in the Big Apple at Waffles & Dinges.

 

A BATCH MADE IN HEAVEN AT CHIP NYC

Chip NYC Peanut Butter and Jelly

What could be better on a cold New York day than a freshly baked cookie, warm and straight out of the oven? What if that cookie was stuffed, “s’mores style”? Even Cupid himself would be jealous of that way to win over your special someone. 

Instead of an overpriced bottle of bubbly, ditch the cliched roses and champagne with a dessert to remember. Like, a classic “peanut butter and jelly cookie” or “red velvet hot chocolate” seasonal flavor from Chip NYC.

While the saying goes that “diamonds are a girl’s best friend, some may argue that a “batch made in heaven” may be the real key to unlocking your special someone’s heart.

 

BE AN “AMERICAN IN PARIS” AT LEILA’S CREPE STATION

Leila’S Crepe Station

In the 1951 musical “An American in Paris,” French actor Georges Guétary sings the film’s memorable “I’ll Build a Stairway to Paradise.”  

But, no need for Gene Kelly to build that stairway. Parisian paradise can be found a lot closer to home at Leila’s Crepe Station.

Imagine sitting by the fire on that chilly February night with “The Camper,” one of Leila’s signature desserts; a light and airy crepe filled with Hershey’s® chocolate, chocolate fudge, graham crackers, and a big scoop of ooey-gooey Marshmallow Fluff®.

 

THE SWEETEST WAY TO CELEBRATE VALENTINE’S DAY

So, whether it’s a quiet night on the town for two or celebrating a recent engagement with a private event, what better way to say “I love you” on Valentine’s Day than with some of New York’s sweetest desserts on wheels.

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