Build Team Spirit For Your Working From Home Employees With Food Truck Catering

Check out the advantages of those face-to-face moments in the office and ways you can bring co-workers together again through delicious meals and tantalizing treats.

What employee can say “no” to a boss who picks up the lunch tab? With millions working from home this year, why not bring back a little office spirit with food truck catering that’s sure to put a smile on your team’s faces. 

While several surveys performed throughout 2020 show office workers want to work from home at least one day a week, the physical office isn’t obsolete yet and neither are the needs for in-person collaboration, productivity, and sense of community that’s hard to replicate via Zoom. 

So, how can employers bring the best of the “office experience” that boosts morale and elicits camaraderie?

Nothing puts a smile on everyone’s faces like a great meal, and food truck catering boasts some of the finest cuisines from around the world that’s convenient, mobile, no-stress, and at price that won’t break the office budget. 

Check out the advantages of those face-to-face moments in the office and ways you can bring co-workers together again through delicious meals and tantalizing treats.

Working From Home Corporate Catering

THE INTEROFFICE CONNECTION

At first blush, working remotely can seem like hitting the jackpot. More autonomy, flexible working hours, no commute; the list goes on. 

But, pull back the layers and you’ll find working from home isn’t quite the blessing it appears to be. In a global study conducted in April, over 40% of people surveyed said their mental health has declined since the COVID-19 outbreak, with workers reporting increased anxiety and stress.

With the pandemic causing employees to lose a sense of work/life balance, how can companies provide a sense of normalcy and a reminder of “office life” pre-COVID?

Beyond networking opportunities, higher productivity, and “teamwork that makes the dream work,” interoffice connections have the singular ability to elevate company culture. When you spend valuable time with co-workers, that social foundation makes it easier to form genuine relationships and cement lasting connections you won’t find over the phone, through email, or online. 

For employers, the simple act of treating employees food to a delicious meal is more than just a nice perk. It shows a business cares about its workers and that their efforts and contributions, especially during challenging times, are truly appreciated. 

And, food truck catering is the perfect partner when you’re looking for an easy, budget-friendly, and delicious way of saying “thanks for all you do.”

Walter's Hot Dogs Food Truck Catering

FOOD TRUCK CATERING: THE OFFICE MORALE BOOSTER

Treating your employees to a company meal is an employee-retention magnet. According to USA Today, it can result in a 67% job-satisfaction rate because it inherently shows a company is serious about fostering a supportive work environment. 

It can also provide a boost to your business’ productivity. Remember the days when, just before noon, workers began thinking about where they’d go for lunch. Delivery? Take-out? What restaurant? Will they have time to dine-in? Those minor worries added up. Now, take that and couple it with your employees working across scattered locations. 

With food truck catering, you’ve found a win/win scenario. Not only are you satisfying your employees’ hunger, you’re also removing a major source of distraction. 

Eating together is also one of the simplest ways to bring a diverse group of people together and allows employees from all walks of life to strengthen social bonds. With more options at employers’ disposal than ever before, food truck catering takes the guesswork out of planning a treat for your team, by providing delicious and authentic meals that’ll boost morale and increase overall productivity.

SUREFIRE OFFICE FOOD TRUCK CATERING IDEAS

Food truck catering for your employees is more than just a break from the workday. It can be a satisfying, culinary adventure that only requires your imagination:

From Asian Fusion and Greek, to dessert and everything in between, food truck catering brings people together with turn-key service for all your mobile culinary needs. 

CELEBRATE YOUR WORK FROM HOME EMPLOYEES WITH FOOD TRUCK CATERING

With so many advantages to booking food truck catering for your remote employees, it’s hard not to start planning right now. And, just in time for the start of the holiday season. 

How Our Senses Sell Us: Exploring Taste in Sensory Marketing

Let’s explore the science and psychology of taste in experiential marketing and how your brand can create lasting emotional connections that will build brand loyalty and boost sales. 

Taste in sensory marketing is a unique and creative way to tell your brand’s story and create lasting impressions with consumers by making memorable moments. 

Imagine walking into a bakery, the sweet aroma of freshly-baked treats filling the air. Perhaps you’re offered a sample that’s absolutely delicious?

Chances are you’re more likely than not to walk out having made a purchase, looking forward to replicating the sensations of that first bite when you get home. 

The psychology of taste in, what’s known as, sensory marketing is a powerful tool that’s part of a consumer-strategy designed to tap into intense emotions of pleasure, while creating new memories or rekindling old ones. 

So, let’s explore the science and psychology of taste in experiential marketing and how your brand can create lasting emotional connections that will build brand loyalty and boost sales. 

Van Leeuwen Stuart Weitzman Truck

WHAT IS SENSORY MARKETING?

Sensory marketing is when brands employ tactics that stimulate and engage different senses in order to create a positive impression with customers. When appealing to someone’s senses, it’s easier to capture their attention and create an emotional association. 

Research published in the Journal of US-China Public Administration showed that people can sense five basic tastes: bitter, salty, sour, savory, and sweet. And, it’s often said that taste is the sense that merges all of the senses together, creating a complete experience, that is emotionally-based. 

In experiential marketing, taste has the ability to change both mood and brand perception. 

The concept of sensory marketing dates back to the 1940s, as marketers explored ways of delving deeper into consumers’ psyches through television advertising. While the idea of taste marketing had yet to develop, in favor of TV commercials featuring catchy jingles, it would soon enter into the cultural zeitgeist with Pepsi’s “blind-taste test” campaigns that have been routinely featured since 1975. 

Ralphs Coffee Truck

Now that you know about how taste in sensory marketing can psychologically impact consumers’ purchasing and brand loyalty decisions, along with how our society transitioned from visual stimulation to placing a premium on truly sampling food and beverage products, let’s take a look how you can incorporate the elements of taste in your next experiential marketing activation.

TURNING EXPERIENTIAL MARKETING INTO A MOUTHWATERING ADVENTURE

Taste is considered the most intimate of the five senses, because experiencing flavors requires an interaction that’s always up-close-and-personal. Taste is also considered the most difficult sense to cater to because it varies so widely from person-to-person. 

Yet, with the right experiential marketing campaign behind it, it’s easier to generate mass “taste appeal.” In 2007, Swedish food retail chain City Gross promoted it’s line of branded products by delivering groceries directly to customers’ homes containing samples of its breads, beverages, sandwich spreads, and more. 

By giving customers a personal experience, City Gross created memorable connections with their products in a departure from traditional tactics like coupons and discounts.

But, your brand doesn’t need to go door-to-door in order to make an impression. There are other ways you can capture and engage with your target audience, giving them the chance to experience your products face-to-face:

  • Branded food trucks highlight our foodie-centric culture and prove that good food behind any message is always well-received. 
  • Product showcases are one of the most effective forms of experiential and event marketing. 80% of consumers surveyed said they were more likely to purchase after sampling a product at an event. 
  • Pop-up shops are breeding grounds for creativity by pushing the boundaries of in-store experiences with sensory-packed moments. 

And, these non-traditional platforms are designed to ensure lasting success for your brand by:

  1. Measuring and understanding consumers’ emotions and reactions. 
  2. Capitalizing on new audiences and markets. 
  3. Ensuring brand loyalty. 

When done right, taste in experiential marketing creates emotions bonds that link consumers to your brand. 

HOW TASTE IN SENSORY MARKETING DRAWS A CROWD

As they say, the proof is in the pudding. So, what are examples of brands that have used taste in experiential marketing in order to find success. 

In 2018, Adidad launched their Originals P.O.D. System sneaker and, in partnership with Footlocker, the “Better Together Crew” was unveiled, which showcased the creativity of multicultural artists in four cities across the U.S.

Representing New York, Eddie Huang (founder of the acclaimed Baohaus) participated in a branded promotion with a customized food truck showcasing his personally designed P.O.D.’s at Footlocker’s flagship location in Times Square. 

But, anxious sneaker fans were also treated to some award-winning taste marketing, with Huang and his team serving free samples of Baohaus’ “bao buns.”

With an experience that complemented both Huang’s style and signature cuisine, Adidas and Footlocker sprinted to the top of public excitement and social media buzz, serving 1,000 bao buns, while netting over 3,000 impressions online and selling over 500 paris of P.O.D.s in just four hours. 

Taste marketing also creates a sense of nostalgia or makes us feel closer to things we enjoy and love. Ahead of the release of its third season, the popular Amazon show “The Marvelous Mrs. Maisel” unveiled a branded food truck in New York City with a selection of nostalgic delights that were just as delicious as Midge’s famous brisket. 

With choices like “The Maisel” (pastrami, salami, and coleslaw on rye) and “The Susie” (turkey and coleslaw on rye) to the most classic New York dessert, the Black and White cookie, Amazon used taste marketing to transport fans of the show to back to 1950’s New York City. 

WIN CONSUMERS OVER WITH TASTE IN SENSORY MARKETING

It’s easy to incorporate taste into your brand’s next experiential marketing event and can be tailored to be relevant to your target audience. From serving scoops of premium ice cream in the summer to hot cups of coffee to keep consumers warm on a chilly winter day, food is an enticing way to get people to notice your brand and turn them into lifelong fans. 

With taste in sensory marketing, your brand has the tools to tell its story in a creative way and cement lasting relationships with both old customers and new. 

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Celebrating National Hispanic Heritage Month With NYC’s Best Latin Food Trucks

With so many amazing food trucks offering an eclectic variety of Latin, South, and Central American cuisine there’s no shortage of ways to expand your horizon and see the world without leaving home.

Since 1988, America has formally recognized “National Hispanic Heritage Month.” Originally celebrated to mark the anniversaries of independence for several Latin American countries, today National Hispanic Heritage Month honors the culture and contributions made by the Hispanic community with festivities in the U.S., Latin and Central America, and on into Mexico. 

According to the American Community Survey, nearly 2.3 million Hispanic or Latino Americans currently reside in New York City. And, their culture and cuisine have left an indelible mark on the city’s storied social landscape. 

As part of the over 12,000 food vendors across New York, let’s take a look at NYC’s best Latin food trucks.

EL TORO ROJO: SIMPLY AUTHENTIC

Serving deceptively no-frills Mexican cuisine, El Toro Rojo packs their tacos, burritos, quesadillas, and nachos with bold flavors that pack a punch. 

A family affair, El Toro Rojo is owned-and-operated by Dennis Apreza, his father Gabriel and sister Jocelyn. Together, they turned their passion for cooking into a family business by recreating authentic Oaxacan flavor in New York City. 

With its signature black and red truck, El Toro Rojo has become a perennial favorite among Columbia University’s food truck scene. Along with their homemade seasoning, marinades, and salsas, El Toro Rojo’s menu features a selection of traditional dishes like their tacos, prepared with soft Nixtamal corn tortillas and burritos filled with Oaxaca cheese and homemade guacamole, making this food truck a hit with Columbia’s students and area locals, alike. 

Customers can always count on El Toro Rojo food truck for simple, yet high-quality, fresh, and authentic Mexican cuisine.

DISCO TACOS: FRESH BEATS AND GOURMET EATS

What’s better than a couple of gourmet tacos and an icy margarita, paired with great tunes that’ll get your guests dancing the Jarabe Tapatío? With great food, drinks, and music Disco Tacos is always ready to party.

Founded by Mac Osborne, also the co-owner of Colonia Verde and Comparti Catering in New York City, Disco Tacos’ one-of-a-kind truck was built by friends in Kentucky from a renovated horse trailer.

Disco Tacos is taking its cuisine to the next level with options like “The Diana Ross” (made with duck confit and tomatillo salsa), “The Donna Summer” (featuring spicy braised lamb and cordero al guajillo salsa), and more. Plus, if you have a sweet tooth that needs to be satisfied you can’t go wrong with Disco Tacos’ homemade churros. 

From weddings to birthdays, and everything in between, “shake your groove thing” with Disco Tacos and “get down tonight” with the perfect food truck to spice up your next event.

LATUSION: PERUVIAN CUISINE WITH A COLORFUL TWIST

Chef Fabian Marquez spent over a decade working at high-end restaurants across New York, but childhood memories of watching his great-grandmother and grandmother and cooking in the family kitchen inspired him to launch Latusion with a mission to put Peruvian food, with his signature twist, on the culinary map. 

Today, Marquez’s food truck is Westchester’s premier destination for the best Peruvian cuisine you simply can’t get anywhere else. Home of the “Lomo Fries” and “Lomo Burger,” empanadas, ceviches, salchipapa, and more, Latusion blends traditional Latin cuisine with Chef Marquez’s personal touch. 

With their famous sauces like crema de rocoto, huancaina, aji verde, and olive aioli, every bite of one of Latusion’s delicious creations is always packed with flavors that’ll satisfy any palette. 

If you want to give your family and friends a taste of Cuba and Peru, there’s no need to leave home when you can let Latusion take you there. 

TRAVELING ACROSS LATIN AMERICA WITH LOS VIAJEROS

With it’s “can’t miss” bright fuschia food truck (featuring a hand-painted mural of iconic singer/dancer Carmen Miranda) and some of the best Latin-fusion cuisine in NYC, Los Viajeros (Spanish for “the travelers”) specializes in burritos, quesadillas, and tacos made with the freshest and finest ingredients. 

Started by Caitlyn and Carlos Napolitano, Los Viajeros has taken the culinary world by storm, with features in The New York Times and Caitlyn reigning supreme as a Food Network “Chopped” champion in 2017. 

From their Cuban-style stewed brisket and homemade salsas, to ropa vieja tacos and “El Jefe” burrito, Caitlyn and Carlos celebrate their travels across the Dominican Republic, Cuba, and Mexico through Los Viajeros colorful and vibrant cuisine.

PUTTING EMPANADAS ON THE MAP AT NUCHAS

Born in Argentina, Ariel Barbouth spent most of his life in the U.S., but a visit to his native country reignited his love and passion for Argentinian food; specifically “empanadas,” the perfectly portable anytime snack beloved throughout Latin America. 

And thus, Nuchas was born. With his wife Leni, Ariel has made it his goal to bring cultures together through his homemade empanadas, filled with a variety of ingredients from cuisines around the world. 

Specializing in flavors like, braised short-rib, shrimp jambalaya, and vegan shiitake curry, Nuchas on-the-go, five-star meals have become a New York staple. And, with rave reviews from the likes of “Shark Tank” and two Vendy Awards under its belt, Nuchas is sure to be the champ of your next event with big taste in the palm of your hand.

LIFE’S A BEACH AT SANTO CEVICHE

If you’re looking for Latin delicacies that are both healthy and fresh, look no further than Santo Ceviche. Created by brother-and-sister team Artie and Diana, they’re sharing their love for South American culture by serving food that’s “Fresh and Hip” to hungry customers every day. 

Whether you’re hungry for fish tacos made with homemade sauces, grilled shrimp, their signature ceviches, or their tuna tartare sandwich, served between two fried green plantains, Santo Ceviche serves authentic dishes made from the freshest ingredients. 

With good food that makes you feel good (most fish are low in fat, high in protein, and filled with omega-3 fatty acids, vitamins, and minerals, Santo Ceviche puts a premium on high-quality, homemade Latin and South American cuisine making their delicious seafood the perfect catering partner for any outdoor event.

 

CELEBRATE NATIONAL HISPANIC MONTH WITH NYC’S BEST LATIN FOOD TRUCKS

With so many amazing food trucks offering an eclectic variety of Latin, South, and Central American cuisine there’s no shortage of ways to expand your horizon and see the world without leaving home. 

So, whether you’re in the mood for tacos and burritos, or empanadas and ceviche, NYC has the best Latin food trucks anywhere in the world serving up delicious dishes that are perfectly suited to satisfy and impress any crowd, any size. 

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The 11 Best Dessert Food Trucks in NYC

If you’re looking to satisfy a sweet craving, take a look at the 11 best dessert food trucks in NYC.

If you’re looking to satisfy a sweet craving, take a look at the 11 best dessert food trucks in NYC.

Ice cream and donuts and cookies, oh my! As New Yorkers face the dog days of summer, there’s nothing better than a sweet treat to beat the heat. 

And, New York’s food trucks boast some of the finest desserts across the U.S. Check out the top 11 best food truck desserts in NYC.

 

1. AN AUTHENTIC TASTE OF ITALY AT ANDY’S ITALIAN ICES 

Derived from Sicilian granita, which was brought to the United States by Italian immigrants, Italian ice has become a quintessential “icy,” summertime New York dessert. And, Andy’s Italian Ices is serving up some of the most mouth-watering Water and Crème Ices from their dessert truck across the New York City area. 

Andy’s Italian Ices uses only the finest and freshest ingredients (without any syrups or fructose) in their homemade ices, with over 45 flavors to choose from, including their “Special Flavor of the Week” and even sugar-free options. 

But, if you grew up in the Tri-State Area, there isn’t a more classic Italian Ice than Andy’s signature red, white, and blue “USA Rainbow.”

So, when you need to cool down, check out Andy’s Italian Ices for a dessert that’s sure to make you say, “that’s amore!”

 

2. INDULGE YOUR INNER HOMER SIMPSON AT CARNIVALE DONUT BAR

Do you love donuts? How about milkshakes? If so, Carnivale Donut Bar is about to become your match made in heaven. 

Since 2015, they’ve gone “Over the Top” with their shakes and decadent donuts. And, nothing beats their signature Oreo “Over the Top” cookies and cream milkshake, with an Oreo cookie donut drizzled with Hershey’s chocolate syrup, and vanilla frosted rim sprinkled with Oreo cookie crumbles. 

Drooling yet? Well, Carnivale Donut Bar also offers stuffed mini donuts and even ice cream donut sandwiches. From weddings to corporate events, their dessert truck will shake up your next event with delicious desserts your guests will keep talking about long after the party’s over. 

 

3. CURB YOUR SOFT-SERVE CRAVING WITH CARVEL

In 1929, Tom Carvel’s ice cream truck broke down on a hot summer day and his ice cream started to melt. But, Carvel hit upon something special that day as customers fell head over heels for his soft-serve ice cream. 

Nearly a century later, and the frozen treat that bears his name is more popular than ever. With over 500 franchise locations in 25 states across the U.S., Carvel has become synonymous with “soft-serve.”

From their classic “Flying Saucers” to signature “Fudgie the Whale” ice cream cakes, plus classic shakes, cones, and more, it’s easy to understand why Carvel leads the industry as “America’s Freshest Ice Cream.”

 

4. OOEY GOOEY DELICIOUS COOKIES AT CHIP NYC

What’s better than a freshly baked, straight from the oven, Insta-worthy cookie? Probably not much, and that’s why Chip NYC is one of the most popular dessert trucks in New York City. 

But, Chip NYC isn’t just baking your average chocolate chip cookies. Their treats are stuffed with unique and creative flavors that are taking cookies to the next level. 

Their “Peanut Butter & Jelly” cookie, featuring a peanut butter cookie with peanut butter chips and filled with homemade jelly, is a fan favorite and puts a whole new spin on the classic childhood snack. 

With over 30 flavors to choose from, and more than 25,000 cookies baked each week, Chip NYC brings an unforgettably delicious experience for kids of all ages. 

 

5.  GOOD THINGS COME IN SMALL PACKAGES AT GLAZES AND CONFUSED

The mini donuts at Glazed and Confused may be small in size, but these popable delights are bursting with some serious flavor.

Fresh, made-to-order, lightly crisped on the outside, and soft and pillowy on the inside, their mini-donuts are blanketed in delicious flavors and toppings that’ll satisfy any sweet tooth. 

Glazed and Confused (along with their colorful dessert truck) specializes in 10 tasty varieties (along with seasonal creations), like their “American Pie” mini-donuts, featuring a homemade apple pie filling, cinnamon, graham cracker, and caramel glaze. 

For those 21+, Glazed and Confused even has boozy, mini donut options that’ll definitely steal the show and impress all your guests. 

 

6. THE CITY OF LOVE MEETS THE BIG APPLE AT LEILA’S CREPE STATION

When you want to take a European vacation, but can’t leave home, venture over to Leila’s Crepe Station instead, where they’ll make you feel like an “American in Paris.” 

Featuring a variety of sweet and savory crepes, this mobile dessert truck will have you hooked from the first bite. Try their crowd-pleasing “Very Berry,” made with locally-sourced fresh strawberries and blueberries, sweet cream cheese, raspberry sauce, and topped with shaved almonds. 

If you’re in the mood for a dessert that’s unique, elegant, and delicious, transport yourself without the cost of a plane ticket and take a bite out of Leila’s Crepe Station.

 

7. ICE CREAM SANDWICHES THAT’LL “MELT” YOUR HEART

Cookies? Ice Cream? What could be a better combination? Since 2010, NYC’s Melt Bakery has been lovingly perfecting the ice cream sandwich. 

Known as “New York’s First Ice Cream Store,” their desserts are pushing boundaries and taste buds. From “The Seduction” (double chocolate cookies with espresso ice cream) to “The S’Most” (graham cracker cookies and chocolate marshmallow ice cream), this Vendy Award winner for “Best Dessert” is celebrated for their adventurous creations. 

Anything but basic, their ice cream sandwiches are the perfect compliment to your next event.

 

8. ICONIC ICE CREAM CONES FROM MISTER SOFTEE

From its signature jingle to its blue and white dessert truck, there are few treats that are as memorable as a classic Mister Softee ice cream cone. 

If you’re in NYC and need a cool treat on a hot summer’s day, chances are you’ll find your neighborhood Mister Softee truck nearby. And, it’d be hard not to. With over 600 trucks, it’s the largest franchisor of soft-serve ice cream in the U.S. 

Having an office or birthday party? Your event wouldn’t be complete without a Mister Softee vanilla cone with rainbow sprinkles. With over sixty years of putting smiles on ice cream lovers’ faces, Mister Softee reigns supreme at the favorite summertime treat of the Northeast.

 

9. VAN LEEUWEN’S EARTH-INSPIRED ICE CREAM

Ice cream that’s equal parts delicious and leaves you feeling guilt-free? It’s true, and it’s been the passion of Van Leeuwen Ice Cream since their dessert truck started cruising the streets of New York in 2008.

Their ice cream is made without stabilizers, gums, corn syrup, milk powder and condensed milk, and only churned with natural ingredients. 

Their commitment to high-quality ice cream inspired their limited-edition flavor, “Green Planet,” celebrating “National Earth Month.” Made with raw cashew milk, coconut cream, organic coconut oil, cocoa butter, and organic cane sugar, this “feel-good” ice cream is also accented with matcha and an almond cake spiked with the green superfood, spirulina. 

Van Leeuwen has a wide-range of options available for all pallets and with that kind of variety, everyone will be singing Van Leeuwen’s praises. 

 

10. A BELGIAN DESSERT FOR AMERICAN APPETITES AT WAFELS & DINGES

With their yellow dessert truck and award-winning desserts, Waffles & Dinges has helped to make Belgian waffles find a home right here in America. 

This Vendy Award winner for “Best Mobile Vendor” and winner of Food Network’s “Throwdown with Bobby Flay,” Waffles & Dinges has the hardware to back-up their status at one of the best dessert trucks for authentic Belgian waffles. 

Next time you’re in the NYC area, try their famous “Waffle of Mass Destruction” (or “WMD”). Loaded with fresh bananas, strawberries, Belgian chocolate fudge, and whipped cream, it’s no secret why Wafels & Dinges has become American’s new national treasure. 

 

11. A EUROPEAN ADVENTURE IN NYC AT WAFFLE DE LYS

Fusing the sweet cuisines from France and Belgium, Waffle de Lys creates Belgian waffles with ingredients sourced from the two European nations. With waffles that are golden brown on the outside and fluffy on the inside, they are a delicious canvass for a host of decadent toppings.

For a truly sensational experience, try the L’Exotique, topped with fresh bananas, mango and raspberry coulis, caramelized hazelnut crumbs, and homemade whipped cream.

With homemade Belgian waffles and scrumptious toppings, Waffle de Lys makes for a perfect dessert truck that’ll impress and have your guests coming back for seconds. 

 

INDULGE YOUR NEXT CRAVING WITH NYC’S BEST FOOD TRUCK DESSERTS

There are so many dessert food trucks to choose from that’ll satisfy all appetites. Whether you’re in the mood to try something new, or you want to reacquaint yourself with a piece of your childhood, the best food truck desserts live right here in NYC. 

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Meet NYFTA’s Newest 2020 Food Truck Vendors

Check out the latest additions to the NYFTA family. From a taste of the South right here in NYC, to Bangkok’s iconic street food scene without needing your passport (and much more), find out how these food trucks can help make your next event memorable and delicious.

N

YFTA’s list of food truck vendors that are award-winning, nationally recognized, and perennial hometown favorites is always growing. 

Check out the latest additions to the NYFTA family. From a taste of the South right here in NYC, to Bangkok’s iconic street food scene without needing your passport (and much more), find out how these food trucks can help make your next event memorable and delicious.

 

1. COUSINS MAINE LOBSTER: FRESH NEW ENGLISH EATS IN THE BIG APPLE

Founded in 2011 by (you guessed it) two cousins in California, Cousins Maine Lobster was inspired by their childhoods spent eating fresh Maine lobsters (complete with those iconic bibs and buttery ears of corn). 

And, Cousins Maine Lobster’s initial success led to an appearance on ABC’s hit show “Shark Tank.” Almost immediately, they hit it off with “Shark Tank” judge (and famed real-estate mogul) Barbara Corcoran. With her backing, Cousins Maine Lobster has now expanded to 20 trucks in 13 cities around the U.S., including New York. 

You can’t go wrong with Cousins’ menu, from a traditional Maine Lobster Roll (served chilled, with a touch of mayo, on a New England style roll) or cup of New England clam chowder or lobster bisque, to a lobster quesadilla, with cheese, pico de gallo, and cilantro lime sauce, on a fresh flour tortilla, and even gluten-free options. 

With so many options for the seafood lover in all of us, Cousins Maine Lobster brings the heart and soul of New England’s finest foods, right to N.Y.C. and beyond.

 

2. MADE FROM SCRATCH: COMFORT FOOD WITH SOUL

Chef and DJ Dallas Green combined his passion for food and music to launch his New York food truck Made From Scratch, bringing eclectic remixes to classic American comfort food. 

Featured in The New York Times, Entertainment Weekly, and on Food Network’s “Chopped,” Chef Green and Made From Scratch create a fine-dining, food truck experience with creations like their “Chicken Wafflewich,” brined in sweet tea (the definitive summertime Southern drink), and “Lobster Grilled Cheese,” poached in butter and seasoned with their special Louisiana spice blend. 

Nothing feeds a crowd better than delicious dishes that’ll make everyone come back for seconds, which is why “Made From Scratch” is the perfect partner for everyone’s food truck catering needs.

 

3. SANTO CEVICHE: A TASTE OF LATIN AMERICA WITHOUT LEAVING HOME

Founded by two siblings who love food, and inspired by the sun-soaked shores of Perú and Columbia, Santo Ceviche believes in serving authentic Latin American dishes made from the freshest ingredients. 

Known for their eponymous “ceviche” {filled with healthy omega-3 fatty acids, vitamins (like, D and B12) and minerals (like, calcium and iron), Santo Ceviche brings their passion for Peruvian and Columbia cuisine right to the tri-state area. 

Whether you’re in the mood for their variety of ceviche, fish tacos, or want to sample their “catch of the day,” Santo Ceviche has your cravings covered. 

From lunch on-the-go to catering events large and small, Santo Ceviche is more than a food truck, it’s “an  outdoor experience with a kitchen on wheels.”

 

4. TWISTED STEAKS: AUTHENTIC PHILLY CHEESESTEAKS WITH A TWIST

What could be better than a mouthwatering Philly Cheesesteak, with tender sliced ribeye, caramelized onions, and gooey mozzarella and provolone? How about if it’s on a hand-twisted artisan pretzel?

Twisted Steaks takes Philly cheesesteaks to the next level, putting their homemade spin on a Northeast classic. Founded by childhood friends, their love of good company and great food truck inspired their dreams of owning their own food truck. And in 2016, they made those dreams a reality. 

From the original “Cheesesteak Pretzel” to their “Loaded Waffle Fries” (seasoned and topped with steak or chicken, maple-glazed bacon, and a smothered with melted cheese), Twisted Steaks combines the salty sensation of a warm pretzel and the meaty goodness of a classic Philly cheesesteak, creating distinctive dishes that are all their own. 

 

5. WARUNG ROADSIDE: BANGKOK’S STREET FOOD ON THE STREETS ON NEW YORK

Warung Roadside is more than a food truck, it’s the classic “boy meets girl” story, but also how the “boy” fell in love with the “girl’s” native country; its sights, its sounds, its culture, and (of course) its food.

Husband-and-wife team Trevor Lombaer and Sutathip Aiemsaard are on a mission to introduce the street food scene of Bangkok, Thailand to New York, by recreating its dynamic and vibrants flavors here at home. 

Much like we think of our local convenience store, the name “Warung Roadside” honors the traditional family-run, Indonesian roadside stalls. First operated as a Pad Thai pushcart in Brooklyn, Warung Roadside is now a foodie favorite, with features in Eater, the New York Post, and Gothamist. 

And, with its famous “Holy Basil Stir Fry” and “Bangkok Street Style Pad Thai,” all those accolades are well-deserved, making “Warung Roadside” an award-winning and “must-try” New York food truck. 

 

6. HUDSON VALLEY’S BEST BURGERS AT WESTCHESTER BURGER CO.

There’s few challenges tougher than creating the perfect hamburger, but Westchester Burger Co. has been serving the best specialty burgers in the Westchester area since 2010. 

After launching successful restaurants Graziella’s and Blue with his family, Angelo DiFeo ventured out on his own, in search of bringing the best of this classic American fare to his community. 

“I love burgers personally, he says. “It is just a thought I had for a long time, to do something unique and different and that’s how I came up with this concept.”

If you’re visiting one of Westchester Burger Co.’s three locations, or their local food truck, make sure to try their award-winning “Original WBC Burger” (made with 10 ounces of prime beef, with smoked mozzarella, garnished with frisee, pickles, and tomatoes, and slathered in Westchester Burger Co.’s “secret sauce”) named Westchester Magazine’s “Best Burger in the Hudson Valley.”

 

TAKE A BITE OUT OF NYFTA’S NEWEST FOOD TRUCK VENDORS

Home to the best local cuisine that can’t be matched anywhere else and also the best dishes from all corners of the globe, these New York food truck vendors are making New York’s iconic food truck scene bigger, better, and brighter. 

Whether you’re in the mood for a special treat or looking to feel a hungry crowd, these food trucks can help you satisfy your biggest cravings.

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