Say Hello to NYFTA’s 5 Newest Members

From pit-smoked barbecue tacos and wood-fired oven pizza, to empanadas and even a unique take on banana pudding, check out NYFTA’s five newest members that’ll take your event to the next level.

The team at New York Food Truck Association believes that food brings people together. And, their roster of premium food trucks is always growing. From pit-smoked barbecue tacos and wood-fired oven pizza, to empanadas and even a unique take on banana pudding, check out NYFTA’s five newest members that’ll take your event to the next level.

 

1. #BAONANAS: BANANA PUDDING

You’d be hard-pressed to find a more classic Southern comfort food than banana pudding. But, what happens when you put a New York twist on the most popular dessert south of the Mason-Dixon line? Meet #Baonanas, the food truck that’s taking New York by storm with banana pudding unlike any other. 

Founded in 2015 by self-proclaimed “Bao Bears” Trisha and Lloyd, they’re spreading happiness with a brand new way to dessert. Featured in Business Insider, Thrillist, Buzzfeed, and more #Baonanas packs their over 30 flavors of cream-based, homemade mousse with sumptuous layers of softened wafers, fresh fruits, and more. Want to really indulge your sweet tooth? You can’t beat #Baonanas popular “S’mores,” vegan-friendly “Coconanans,” or signature “OG #Baonana.” 

So, next time you want to really treat your guests to something truly special, go bananas with #Baonanas!

 

2. CARLITO’S BARBECUE TAQUERIA: AUTHENTIC TEX-MEX

Looking for Tex-Mex eats on the streets of New York? Look no further than Carlito’s Barbecue Taqueria because once you get a taste of their mouthwatering pit-smoked tacos, no other taco will do. 

Led by friends Carlos, Fernando, and Martin, since 2017 Carlito’s Barbecue Taqueria has been a fan-favorite thanks to their hand-pressed tortillas stuffed with an assortment of slow-cooked meats, “platos” bursting with flavor, and classic Mexican street eats. 

Combining a passion for Mexican culture and premium-quality ingredients, Carlito’s Barbecue Taqueria is sure to elevate your next fiesta!

3. GROUNDLING PIZZA CO.: WOOD-FIRED PIZZA

Wood-fired pizza that’s ready to eat in a New York minute? Groundlings Pizza Co. is the best New York slice you’ll find when you’re on-the-go. And, they’re one of the city’s most popular pizza spots for a reason. Pairing local and seasonal ingredients with a custom-built mobile pizza trailer, Groundlings Pizza Co. is serving up slices of the freshest and most authentic wood-fired pizza in the five boroughs. 

The brainchild of twin brothers (and pizza connoisseurs) Danny and Luke Bruckert, their pizzas have become renowned across New York. From classics like their “Re-Gu-Lah” and “Margherita” to artisan creations like their (tomato-less) “Milk and Honey,” one bite and you’ll agree that Groundlings Pizza Co. will definitely fire up your next pizza party!

4. WANNA EMPANADA: “NOT YOUR MAMA’S EMPANADAS”

Wanna Empanada’s motto is simple: They’re “empanadas done different.” They’re also empanadas done right! A family-owned and operated food truck, the Gioios’ are whipping up the best fried and flaky empanadas you’ll find in Westchester Co. (and beyond). 

And, their portable treats are a hometown favorite with locals and visitors alike. With over 50 savory and sweet empanadas to choose from, you’re sure to satisfy any craving. Whether you want a “Classic Chicken” or vegan-friendly “Black Bean and Mushroom,” or it’s time for dessert with a “Rainbow Cookie” or “Dulce de Leche,”  Wanna Empanada has you covered. 

With so many options to choose from, the last thing you’ll need to worry about when planning your next event’s menu is variety!

5. PIZZA VITALE: NEAPOLITAN PIZZA

Want to transport yourself to the picturesque landscape and warm Meditteranean climate of Naples, but can’t leave home? Pizza Vitale’s “little silver box” on wheels holds a big secret inside: an authentic Italian wood-burning pizza oven that turns out the best Neapolitan-style pizza you’ll find in New York. 

Born and raised in Napoli, Francesco Vitale has spent a lifetime honing his culinary skills around the world and has brought his more than 30 years of experience to creating the finest artisan pizzas, made from ingredients like Caputo 00 flour straight from his hometown, imported tomatoes and mozzarella, and locally-sourced toppings.

Whether you’re in the mood for their classic “Mushroom” or want to spice things up with their “Diavola” (made with spicy pork Soppressata and chopped Calabrese chilis), Pizza Vitale’s savory slices will have your guests talking long after the party’s over.

MAKE YOOUR NEXT EVENT FULL OF FLAVOR WITH NYFTA’S NEWEST MEMBERS

Planning an event can be a challenge, but when you have the right food truck partner by your side, you’re creating instant success with your guests. And, with New York Food Truck Association’s newest members, there’s a culinary delight that’s sure to satisfy every hungry appetite.

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Why Your Brand Activation Should Be Data Driven

In today’s experiential marketing landscape, brands have the ability to expand their reach and do so with pinpoint accuracy thanks, in large part, to ever-evolving technological solutions.

In 2020, there’s no excuse for brands and agencies to not know what customers want and whether a campaign or brand activation was a resounding success. With advancements in technology, there are a variety of tools and metrics available to gain powerful data and actionable insights into the success of your marketing efforts. 

Experiential marketing is always reinventing itself, setting the bar for “what’s new” and “what’s next.” In order to be a leader and stay ahead of the 8-ball, it takes usable, actionable data in order to glean consumer behavior and strive to improve the live experience, every time.

Zenus Biometrics Facial Analysis Technology
Photo Credit: Zenus Biometrics

FIVE REASONS WHY METRICS AND KPIS MATTER

When planning any brand activation, it’s crucial to define key performance indicators (KPI’s) and which metrics you’re going to use to measure its success. Having a clear set of objectives in mind allows you to track and analyze the performance of the experiences you create, and optimize your efforts over time. 

Let’s take a look at the 5 key reasons why metrics and KPIs are important.

1. UNPREDICTABILITY

Consumer tastes and sensibilities are constantly in-flux. Instead of launching a campaign, crossing your fingers, and hoping for the best, metrics and KPIs will help you strategically and effectively plan, manage, and track its cycle, start-to-finish. 

2. SAVE TIME AND MONEY

Performance measures can help you understand precisely how, where, and when you should allocate your budget, so you’re spending your money wisely.

3. GAIN AN EDGE

When you boost your competitive intelligence, you become a leader. You can hone in on your strengths and weaknesses with pinpoint accuracy when you put in the time and effort to monitor, evaluate, and act on your data.

4. JUSTIFY YOUR WORK

You have an idea. You even have a plan for it. But, in-depth, data-driven knowledge will help you make informed decisions that will rationalize either executing or altering a specific part of your activation.

5. SHOW OFF YOUR SUCCESS

It’s easy to just say your campaign did well. It’s another to demonstrate why. Turning to relevant metrics and KPI means you can analyze your performance and prove the return on investment (ROI) of your interactive experiences.

Facial Analysis
Photo Credit: Zenus Biometrics

ADVANCED MARKETING SOLUTIONS FOR THE DIGITAL AGE

In today’s experiential marketing landscape, brands have the ability to expand their reach and do so with pinpoint accuracy thanks, in large part, to ever-evolving technological solutions. But, even if tech isn’t at the core of your brand or business, you can take advantage of the insights it provides in order to make strategic decisions. 

In recent years, facial analysis has become a formidable tool for measuring metrics and KPIs. Instead of relying on antiquated methods of determining consumer satisfaction like in-person surveys or follow-up emails, facial analysis can measure head-count, foot traffic, sentiment, and more in real-time. 

In partnership with Zenus Biometrics, an award-winning provider of facial analysis software currently employed in over 30 countries, New York Food Truck Association has leveraged pioneering 21st century technology to capture powerful metrics like: demographics, engagement, and even state-of-the-art detectors to determine if social-distancing guidelines are being followed. 

And, Zenus abides by key privacy standards where video and image data is neither stored nor distributed, giving you peace of mind that the security of your activation’s attendees is never compromised.

Data Capture Experiential Marketing
Photo Credit: Zenus Biometrics

DRIVE YOUR BRAND ACTIVATION FORWARD WITH THE RIGHT DATA

“Cracking the code” on experiential marketing is really about utilizing intelligence gathered in order to elevate experiences and amplify moments that are authentic, personal, and memorable. 

As technology evolves, there are more and more innovative ways to improve every brand activation. That’s what targeted marketing is all about in today’s world. And, once you understand how having a “data driven” mindset can change the way in which you do business, you’re free to see your marketing strategy take flight. 

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Food Truck Catering for Your Halloween Party

Halloween is around the corner, and if you’re planning a boo-tiful party check out why food truck catering is the perfect way to let the ghoul times roll.

The spookiest season of the year is just around the corner and that means it’s time to celebrate Halloween in-style!

While traditional holiday norms have been scaled-back this year, it doesn’t mean you can’t host a monster bash that’s sure to be a “graveyard smash.”

And, food truck catering is the perfect way to feed all your costumed guests with delicacies that are devilishly-delicious. 

Check out the top reasons why food truck catering by some of New York’s finest vendors will make your 2020 Halloween party a ghostly gathering to remember.

Chip NYC Halloween Cookie

1. FOOD TRUCK CATERING MEANS YOU CAN ENJOY YOUR PARTY

Between organizing and coordinating a Halloween party, actually enjoying yourself on the big night winds up being last on your list. Planning any party can be stressful and time-consuming, but Halloween comes with an extra set of tricks and treats. With a lot of DIY-ing, between deciding on a costume, decorations, and/or settling on a theme, there’s also the food and beverages to consider. 

If you’re the one who’s planning the menu and doing all the prepping and cooking it goes without saying that’s enough work well before the midnight hour. 

That’s where food truck catering comes in. It’s one less thing to worry about and a major headache taken off your plate. No need to shop for ingredients or slave over a hot stove. Food truck catering professionals are equipped with commercial-grade kitchens able to independently operate all cooking and refrigeration needs. Plus, they serve hundreds of customers every day. Like Walter’s Hot Dogs, a Westchester institution and nationally registered historical landmark that’s been serving its world-famous hot dogs for over a hundred years!

Walter's Hot Dogs Truck

2. FOOD TRUCK CATERING IS CUSTOMIZABLE

Regardless of how many guests attend your Halloween party, chances are there will be some with food allergies and/or dietary restrictions. Maybe some are sticking to a keto diet, while others are gluten-free. 

Aside from the added stress it brings for you as you prepare to host your party, they may be unsure if there’s even anything for them to eat. Food truck catering lets your guests customize their orders with food that’s made-to-order. 

Looking for delicious fare that’s also healthy? Why not try Poke Motion, the one and only poke bowl food truck in the Northeast! What about desserts that are vegan-friendly? Van Leeuwen prides itself on  delicious ice cream that just so happens to be vegan and makes you feel good while eating it.

Now, they can choose what’s best for them and their health and other guests won’t have to give up what they want in order to accommodate. It’s a win/win for both your guests and you.

Poke Motion Food Truck

3. FOOD TRUCK CATERING CREATES MEMORABLE MOMENTS

Want to make your Halloween party a little more unique (and less cliché) than mad scientist-inspired, Jekyll and Hyde-themed hors d’oeuvres and drinks? Food truck catering is exciting! It’s not as common as traditional catering services, making it a surefire way to leave an impression on your guests.

Because of their customizable capabilities, your food truck catering can be tailored to your Halloween-themed event. Maybe you’re throwing a Versailles-inspired soiree. Nothing says “luxury” like a bubbly glass of champagne. And, Bubbles and Brews and Bubble Bros charming, vintage vans and carts are perfect for adding a touch of high-class to your party. Food truck catering boasts unique vehicles that are fun, whimsical, and eye-catching. 

And, the party goes on as long as you want. Unlike traditional catering, your guests will get a freshly-made and prepared meal when they’re hungry, so they don’t have to worry about getting off the dance floor for “last call.”

Halloween Themed Drinks

4. FOOD TRUCK CATERING SATISFIED EVEN THE PICKIEST EATERS

Asian fusion. Latin. Italian. Desserts. And, so much more. With food truck catering, your options are seemingly endless and limited only by your sense of adventure. Picky eaters rejoice because food truck catering satisfies all cravings. And, as the host, you have the ability to customize your own menu that’s tailored specifically to your guests’ palates. 

From Nuchas’ handheld empanadas, great for costumed-guests to snack on while mingling to gourmet popcorn from Brooklyn Popcorn and NY Popcorn  that can be snacked long into the night, food truck catering is tailor-made for everyone.

Nuchas Empanadas

“EAT, DRINK AND BE SCARY” FOOD TRUCK CATERING FOR YOUR HALLOWEEN PARTY

With Halloween coming up in a few short weeks, it’s time to start planning. But, save yourself the trouble of stressing over what to feed your hungry guests with food truck catering from New York’s top-rated food trucks. From customizable menus for all your guests to options that are budget-friendly, your Halloween party will be the best place on the block for your friends and family to have a spooky good time.

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