Arthur Treachers Crosses the Pond
Fresh from the across the pond, Arthur Treachers famous fish and chips have touched down here in NYC. Golden brown perfection on the outside, tender and moist on the inside. Oh and don’t forget the piping fresh fries on the side. There’s a reason fish and chips has become a staple in the foggy UK – it’s the ultimate comfort food.
As we head into the cooler months it’s safe to say we will be steering slightly away from the salad bar, and more towards our favorite fried things. The classic, popularized in England, where chilly wet whether is pretty much the norm, is perfect for New Yorkers looking to warm up. The best part – now we can enjoy the savory maritime classic without the trip overseas. Arthur Treachers, established in 1969 has hit the streets of Manhattan and Brooklyn, and they’re serving fish!
With trucks all around Manhattan, Brooklyn and beyond the cozy comfort of Arthurs fish and chips is right around the corner. They don’t stop there, Arthur Treachers is serving up a whole ocean full of nautical fried goodness – so whether it be a lunch break warm up, or if you have a whole office to feed – we’re predicting fish and chips as the new must have (in your belly) for this winter.
– Your friends at the New York Food Truck Association
GIVE BACK WITH A BRANDED FOOD TRUCK
It’s all too easy for brands to get lost in “the bottom line” because the reality is you can’t stay in business if you don’t make money. But, being an active member of your community or showing commitment to a particular cause or organization can pay dividends in the long-run.
When you can showcase compassion and empathy, you can create brand loyalty. Representing 64% of the world’s total population, Generation Z and Millennials are the most in-demand demographics for brands and marketers. And, a 2018 report published by MNI Targeted Media revealed 56% of Gen-Zers considered themselves to be socially conscious and more than 50% said that knowing a brand is socially-conscious influences their purchasing decisions.
Launching a branded food truck for your business is the perfect way to bring a unique, memorable, and authentic experience to your community, and all for a good cause.
Learn about the history of the New York Food Truck Association. From how we got our start, our vision for the food truck scene, and so much more, get direct insight from a conversation with our President and CEO Ben Goldberg.
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