Hosting a Private Event This Summer With New York Food Trucks

May is the National Barbecue month, and we thought there is no better food truck to celebrate with other than Empire BBQ, NYFTA’s newest member.

With states across the U.S. relaxing COVID-19 guidelines and restrictions, planning an intimate, private event this summer with food truck catering is the perfect way to celebrate with friends and family. 

As more states move to relax stay-at-home and shelter-in-place guidelines, slowly (but, surely), many Americans are beginning to dream of summer in the city. 

But, as COVID-19 still dominates our lives, large events (like, sports, concerts, and festivals) could still be off limits for the foreseeable future. 

So, how can we enjoy some fun in the sun, in the company of friends and family, but on a smaller scale?

Take a look at how hosting a private event with catering from some of New York’s best food trucks can be a great way to spend time with loved ones in a “social-distancing” world. 

Private Event Catering



This weekend, President Obama will join 20 African-American leaders and innovators across arts, government, business, and sports as part of J.P. Morgan Chase’s “Show Me Your Walk HBCU Edition,” helping college seniors celebrate their graduation virtually amid the COVID-19 pandemic. 

As “virtual” graduations replace the time-honored tradition of donning a cap and gown, millions of college students across the U.S. are unable to share their milestone achievement with loved ones.

With more than half the states “reopening” their economies in some way or have plans to do so soon, many Americans are starting to look ahead with hopes of planning small gatherings. 

College Graduation

Regardless, states that are “open for business” still have social-distancing guidelines in effect. For instance, Georgia’s measures only allow up to 10 restaurant patrons per every 300 sq. ft. and any public gatherings of over 10 people remain banned throughout the state. 

While large-scale events will remain “off-limits” for the foreseeable future, it’s still possible to look-ahead and start planning smaller events and food truck catering is the perfect way to say “congrats grad!” in an intimate environment, with close friends and family, while practicing proper social distancing. 


Ever plan a party and you find yourself so stressed out, that by the time the big day comes you’re too exhausted to even enjoy it? Well, you’re not alone. In 2013, researchers at Monash University in Melbourne concluded that parents who plan birthday parties for their children experience anxiety, not because of its financial cost, but rather by the planning process. 

Birthday Party Food Truck Catering

From crafty and intricate personal touches to elaborate and extravagant themes, it’s easy to get wrapped up in making sure your party is an absolute success, while underestimating the tremendous time and energy it takes to successfully execute. 

Why not instead enjoy your party (instead of orbiting around it) and let battle-tested professionals handle the nitty-gritty? Professional food truck catering companies like the New York Food Truck Association are with you every step of the way to make sure everything is smooth sailing. 

“How so?,” you may be asking yourself. From start-to-finish, NYFTA takes the stress of party planning off your plate and onto theirs, including:

  • Sourcing the right food trucks or carts.

  • Crafting custom menus just for your event with their in-house culinary team.

  • Providing waitstaff. 

  • Handling billing and required paperwork.

  • And, much more!



With Americans planning ahead and beginning to think about small-group gatherings and events, don’t get left behind. Whether it’s a graduation, birthday, or just because you want to celebrate summer, booking a food truck to cater your upcoming private event is the perfect (and stress-free) way to be the envy of friends and family, in a responsible way, with a one-of-a-kind, memorable, and delicious experience.

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Branded Food Trucks for a Good Cause

Using a branded truck or food truck can also be the perfect vehicle to say “thanks” or give back to your customers and community in a creative and delicious way. Check out some of these branded food truck activations for a good cause.

Sometimes, your brand doesn’t always have to think about “the bottom line.” You can still win with consumers and build your business at the same time just by giving back and doing good. Check out some of these branded food truck activations for a good cause. 

When we think of experiential marketing our minds generally go to selling or promoting a product, service, new location, grand opening, etc. But, using a branded truck or food truck can also be the perfect vehicle to say “thanks” or give back to your customers and community in a creative and delicious way. 

Ralph Lauren serving a cup of Ralph’s Coffee to medical professionals at MSKCC.



Take a look outside and you’ll see we’re living in a “new normal.” With over 73,000 confirmed deaths as of May 7th in the U.S. alone, according to Johns Hopkins University, it is impossible to not be impacted in some way, directly or indirectly, by the COVID-19 pandemic. 

If you were to look up the basic definition of “marketing” you’d find, from Merriam Webster, it means, “the process or technique of promoting, selling, and distributing a product or service.” 

Even in a time where over 33 million jobs have been lost, businesses are shuttered, countless states have yet to fully “reopen,” and economic uncertainty prevails, most people are more concerned with their health and safety and that of their loved ones than opening their wallets and spending money. 

That concept flies in the face of what “marketing” is because consumers aren’t prioritizing purchasing in their lives. 

So, how do brands cope? Frankly speaking, how do brands stay relevant and stave off their own financial freefall in a time where one story dominates all our lives, but without coming across as insensitive and tone-deaf? 

If you think about it, experiential marketing, at its core, is emotion-based marketing. It’s a formidable tool that brands can leverage to connect with consumers on a personal level, evoke powerful emotions, and call its audience to action. 

Harnessing experiential marketing with a branded food truck to “give back” and “do good” has the power to promote and endear your brand to consumers in a way that is compassionate, thoughtful, and self-aware. As the ancient Greek physician Hippocrates once said, “Let food be thy medicine and medicine be thy food.”


Earlier this week, Ralph Lauren dedicated Nurse Appreciation Day to the nurses on the frontlines at Memorial Sloan Kettering in New York fighting COVID-19 with a branded food truck serving up free cups of the brand’s Ralph’s Coffee

Ralph's Coffee MSKCC

In 2019, clothing retailer Zara teamed up with JustWater to join in on the celebrations for that year’s annual Pride Parade in New York City. Marking the 50th anniversary of the Stonewall Uprising, the parade drew a record 2.5 million attendees across Manhattan. 

With a novel concept to compliment the parade (instead of clashing with it), Zara and JustWater distributed over 9,000 bottles of water to parade-goers to keep them hydrated in the hot June sun that were showcased in a branded Zara glass truck whose interior displayed different colors of JustWater to represent the pride flag. 

Zara Branded Food Truck

Last fall, Quaker Chewy wanted to help kids in NYC get energized for back-to-school with their nutritious granola bars. In partnership with, and some added celebrity star-power from Neil Patrick Harris, a branded Quaker Chewy food truck gave away over 500 assorted boxes of Quaker Chewy bars with NPH himself manning the counter

As an added bonus, not only for the activation, but nationwide, for every box code entered, Quaker Chewy donated $1 to

Neil Patrick Harris Quaker Chewy Branded Food Truck



It’s all too easy for brands to get lost in “the bottom line” because the reality is you can’t stay in business if you don’t make money. But, being an active member of your community or showing commitment to a particular cause or organization can pay dividends in the long-run. 

When you can showcase compassion and empathy, you can create brand loyalty. Representing 64% of the world’s total population, Generation Z and Millennials are the most in-demand demographics for brands and marketers. And, a 2018 report published by MNI Targeted Media revealed 56% of Gen-Zers considered themselves to be socially conscious and more than 50% said that knowing a brand is socially-conscious influences their purchasing decisions.

Launching a branded food truck for your business is the perfect way to bring a unique, memorable, and authentic experience to your community, and all for a good cause.

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Food Truck Wedding: Love in the Time of Coronavirus

With weddings scaled-back due to COVID-19, find out why a food truck wedding is a perfect alternative to make your big day memorable.

All over the world, major events in 2020 are continuing to be cancelled or postponed because of COVID-19. And, weddings are no exception. With weddings scaled-back, find out why a food truck wedding is a perfect alternative to make your big day memorable. 

Normally, now would be the time of year when brides and wedding planners are fretting over dresses and guests lists. But, with churches and venues shuttered indefinitely as a result of the COVID-19 pandemic, many couples are postponing, scaling-back, or cancelling their big day entirely. 

But, all hope is not lost. With food truck catering on your wedding day, you can celebrate (almost) anywhere, with an intimate group of loved ones, and all without breaking the bank.  

Find out how your wedding can be just as memorable with delicious catering from some of New York’s finest food trucks.

Wafels & Dinges Food Truck Wedding



As states begin to relax stay-at-home and shelter-in-place orders, uncertainty still remains across the country as to when our lives will “return to normal.” With businesses and venues still closed, the $72-billion a year wedding industry, one of the most social of all events, has been uniquely impacted by COVID-19. 

According to, 65% of couples in the U.S. are planning to move their wedding day to a later date in 2020. Worldwide, revenue losses for the industry are expected to reach upwards of $109 billion

Bubbles And Brews Prosecco Wedding Catering

As couples face the reality that a big, lavish wedding will have to be scaled-back in order to adhere to social distancing guidelines, food trucks offer a unique way to host an intimate gathering, almost anywhere you want, with catering provided by some of today’s finest foods in the culinary game. 

With booking a food truck generally comes navigating the waters of logistics. Even before the pandemic, wedding planning was a stressful enough endeavour. But companies like the New York Food Truck Association can help manage the entire food truck catering process, ensuring you can enjoy your wedded bliss. 


Are you vegetarian? Vegan? Do you or your guests keep Kosher or have specific allergies? Long before the COVID-19 pandemic forced couples to rethink their big day, food trucks offered a seemingly endless amount of appetizing options, no matter your dietary restrictions. 

Abeetz Pizza Food Truck Wedding Catering


With over 25,000 food trucks across the U.S., and over 12,000 in New York City alone as of 2018, menu options are endless when you decide on a food truck-catered wedding. 

Think about it. You could easily spend big bucks on an overpriced catering company, providing a stuffy, five-course, sit-down meal. According to Walletjoy, the average couple can spend upwards of $7,000 on wedding catering alone. 

Why face the possibility of needlessly spending time, energy, and money without even knowing when social restrictions will be fully lifted when you have the option of creating an intimate reception catered by a food truck on-hand. 



With most non-essential businesses waiting for the ability to re-open, the wedding industry has been uniquely impacted by the COVID-19 pandemic. But for couples having to make the best of a tough situation, one important part of any successful wedding remains. The food. Because, let’s face it. Food is at the heart of any celebration. 

Even in the best of times, planning the perfect wedding can be stress-inducing. Why not let the professionals do the work for you by creating an intimate, yet creative and delicious experience, complete with a custom menu that guests will still be talking about long after your big day?

With over 10 years of professional experience, the New York Food Truck Association has cultivated relationships with New York’s finest food trucks while expertly managing numerous events, start-to-finish. 

It may be impossible to avoid, but your wedding shouldn’t be defined by the news of the day. Once you’ve said your “I dos,” enjoy what is one of the most important moments of our lives by celebrating with a food truck wedding. 

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