Marketing Food Trucks in NYC

Why not take your show on the road and bring your brand directly to where your audiences are? With marketing food trucks, you can amplify your brand at the intersection of engagement and excitement.

It’s easy to promote your brand the old-fashioned way, but with so much competition, coupled with new and exciting ways companies are “getting the word out,” isn’t there a better strategy to put your brand in prime position to attract consumers?

Especially, in New York, one of the world’s most high-profile cities, standing out is necessary to drive your business. 

Why not take your show on the road and bring your brand directly to where your audiences are?

With marketing food trucks, you can amplify your brand at the intersection of engagement and excitement.

Whether you’re announcing a high-profile launch, looking to reinvigorate your current image, or even just want to introduce yourself to new fans, marketing food trucks are an innovative way of making your brand be in the driver’s seat of the conversation. 

Macao Marketing Food Truck New York



When your country becomes accredited as a recognized UNESCO City of Creative Gastronomy, what better way to celebrate than with a coast-to-coast U.S. food truck tour? In 2018, Macao, a culinary hotspot located on the south coast of China, did just that. 

Formerly a Portuguese settlement for over 400 years, Macao is a melting pot of cultures, boasting more Michelin Star restaurants per square mile than anywhere in the world. To promote their prestigious status, The Macao Government Tourism Office (MGTO) launched pop-up events at various locations throughout New York City, Los Angeles, and San Francisco. 

Their experiential marketing food truck tour brought the sights and tastes of Macao to life with a custom mobile buildout with custom printed banners, a TV broadcasting highlights of Macao’s cuisine and culture, and mat flooring emulating Senado Square (part of Macau’s historic center, which became a UNESCO World Heritage Site in 2005). 

Macao Tourism Food Truck NYC

The highlight of the marketing food truck was, of course, the food. Featuring Macanese treats like: egg tarts, pork chop buns, salt cod bacalhau cakes, and serradura (a popular Macanese dessert). 

MGTO’s goal of the marketing food truck also had an educational angle, with brand ambassadors handing out informational brochures, travel information, and promotional souvenirs, while performers showcased traditional Macanese songs and dances, highlighting the exotic beauty and culturally-rich history of the region.



Last spring marked the end of years of preparations for the most important day in Uber’s history: their initial public offering on Wall Street. And, Uber wanted to launch their IPO in a big way, with a memorable “thank you” to their customers. 

As part of a field marketing strategy, two marketing food trucks were transformed into “UberEats mobile pop-ups” and stationed in front of the New York Stock Exchange, as an Uber banner hung from the front of the historic building ahead of that trading day’s opening bell.

Uber IPO Food Truck
Uber Eats Marketing Food Truck

After the dramatic countdown launched Uber’s arrival, and with throngs of media in tow covering the event live, the UberEats trucks served gourmet snacks from New York’s Black Seed Bagels and Tom Colicchio’s Mah-Ze-Dahr Bakery. 

Uber’s dramatic Wall St. debut and branded marketing food trucks effectively enhanced an already monumental day for Uber. With an interactive experience for New Yorkers, Uber capitalized with over 15,000 impressions on social media and over 3,500 new downloads of the Uber and UberEats apps. 



The tried-and-true Toyota Camry was the top-selling passenger car in the U.S. last year and remains one of the best-selling vehicles of all time, even in a market that is always evolving and inventive. 

But, the Japanese automaker wanted to refresh the Camry’s pervasive image and change the perception from “stale” to “fresh” with branded food truck marketing to generate excitement for the release of Toyota’s 2018 Camry, pushing back against the brand’s “vanilla” reputation. 

Parked outside of New York City’s Bryant Park, Toyota’s #NotVanilla food truck served an array of ice cream flavors in branded cones on “National Ice Cream Day.” With two new Camrys flanking the truck on either side and banners with a call-to-action, Toyota took advantage of the popular social media event and made it their own, all while reinvigorating the public’s impression of its most popular vehicle.

Vanilla Campaign Food Truck



With so much hustle and bustle, it’s no small feat to get the attention of a New Yorker and stop them in their tracks. Interactive experiential experiences help make memorable moments that stick in consumers’ minds.

Food always brings people together and marketing food trucks can help build brand awareness, increase audience engagement, and cultivate consumer loyalty. Whether you want to showcase who you are, celebrate a big day, or refresh your image, marketing food trucks are the perfect way to make experiential magic happen for your brand. 

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Celebrating National Nutrition Month With New York Food Trucks

Food trucks offer so much more than just guilty pleasures to indulge in. In celebration of National Nutrition Month, New York Food Truck Association takes a look at some of New York’s finest food trucks offering healthy (and delicious) choices.

Food trucks offer so much more than just guilty pleasures to indulge in. In celebration of National Nutrition Month, we take a look at some of New York’s finest food trucks offering healthy (but, still delicious) choices. 

When many people think of food trucks, deliciously decadent pleasures like burgers, fries, hot dogs, and ice cream immediately come to mind. But, New York food trucks have so much more to offer, even for health-conscious customers in-a-hurry. 

Did you know the month of March is also National Nutrition Month? And, while we can’t get enough of greasy goodness and sinfully sweet treats, there are a variety of satisfying options to choose from that’ll help keep your waistline trim and your wallet happy. 

Exoticbowls Foodtruck



Low in fat and high in protein, it almost goes without saying how good fish can be for your health. Filled with omega-3 fatty acids, vitamins (like, D and B12) and minerals (like, calcium and iron), fish is the perfect food to keep your heart healthy, lower your blood pressure, and reduce the risk of arthritis. 

If that doesn’t sound good enough to you, why not pair that nutritious and delicious fare with fresh tomatoes, onions, cilantro, and avocado and make it a classic ceviche? With a variety of healthy options to choose from, Santo Ceviche brings their passion for Peruvian and Columbia cuisine right to the tri-state area.

Santo Ceviche Food Truck

Whether you’re in the mood for fish tacos, grilled shrimp, their classic ceviche, or want to sample their “catch of the day,” Santo Ceviche serves authentic dishes made from the freshest ingredients. 

From a quick lunch on-the-go to private events, Santo Ceviche is more than a food truck, it’s a culinary experience of Latin America on wheels. 



In keeping with National Nutrition Month, for the third year in a row, U.S. News & World Report named the “Mediterranean Diet” as the best diet overall. With an emphasis on foods like olive oil, fish, and vegetables, it was also named the “best diet for healthy eating,” easiest diet to follow,” best diet for diabetes,” and “best plant-based diet.”

Based on the eating habits, ingredients and traditions hailing from Greece, it’s easy to get started on the road to healthy eating, even when you’re in-a-hurry and need a satisfying meal, that’ll still keep you on track. 

Uncle Gussys Food Truck

Since 1971, Uncle Gussy’s has made traditional Greek dishes their specialty. Their signature seasoning uses the finest-quality ingredients imported directly from Greece. While it’s hard to say “no” to their famous gyros and “super seasoned crispy fries,” their Greek salad is the perfect healthy alternative. With imported feta cheese, Kalamata olives, mesclun greens, and vine-ripe tomatoes (topped with your choice of protein), you’ll still feel as stuffed as a side of grape leaves. 

So, ditch the desk and stop by Uncle Gussy’s truck located on Park Avenue (between W. 51st and 52nd St.) or check them out to cater your next corporate event with the best Greek food this side of Santorini. 



Huffington Post calls acai bowls “the World’s Healthiest Breakfast,” and it also gets you as close to feeling like you’re eating a bowl of ice cream, but with none of the guilt that comes after that pint of Häagen-Dazs. Featuring the acai berry, the most super of superfoods, it contains loads of antioxidants, boosts brain function, and may even help lower your cholesterol. 

Exotic Bowls Food Truck

It may sound too good to be true and if you’re not convinced, head over to Exotic Bowls and find out what the fuss is all about. Serving the most nutritious smoothies and “super bowls,” their passion is promoting healthy-living through natural ingredients that balance nourishment and vitality. 

You’ll be hard-pressed to find a better way to fill up, than their signature “Exotic Bowl” made with acai, pineapple, banana, mango, coconut milk and topped with crunchy granola, banana, pineapple, mango, coconut flakes, and a hearty drizzle of honey. 

Need a power-packed meal that’s hand-held? Exotic Bowls has you covered in that department too with smoothies that really pack a punch (like, their “Tropical Smoothie” blended with acai, pineapple, mango, banana, and coconut milk). 

As one of NYFTA’s newest members, Exotic Bowls is the perfect catering partner to put a unique (and nutritious) spin on your next event. 



With prestigious recognition from “The Vendys” and “The NYC Food and Wine Festival,” Souvlaki GR has the hardware to back up their authentic cuisine. Boasting “a little taste of Mykonos in the heart of NYC,” Souvlaki GR has three locations, plus a food truck, throughout Manhattan. 

Souvlakigr Foodtruck

Want a protein-packed lunch? Try their “Chicken Souvlaki Stix.” Or, if you want to “go green,” their “Prasini” (with chopped greens, fresh dill, scallions, and feta with Greek vinaigrette dressing) will be your new go-to weekday salad. 

Whether it’s dinner-for-two, a corporate lunch, or large-scale event, Souvlaki GR does it all with Greek classics made from the freshest ingredients. 



Eating on-the-run can be just as good for you as that packed lunch you’re bringing from home. It’s just about the healthy choices we make and NYFTA has options galore. 

From fresh seafood and salads to acai bowls and smoothies, stressing over staying in shape, sticking to a New Year’s resolution, or planning a nutritiously delicious event is now a thing of the past. 

So, put down that fast-food burger and fries and celebrate National Nutrition Month with some of New York’s best food trucks.

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How New York Food Trucks Can Help You Celebrate the 4th of July

Check out how partnering with the finest food trucks serving up classic American cuisine helps you host an outdoor private event that’ll make for the most memorable 4th of July.

As the first wave of COVID-19 dissipates, New York is adjusting to the process of reopening and returning to a semblance of “normalcy.” For many New Yorkers, the timing couldn’t be better with 4th of July right around the corner.  

From fun in the sun and fireworks, to ice-cold drinks and BBQ right out of the smoker, no holiday celebrates the best of our nation like Independence Day.

Check out how partnering with the finest food trucks serving up classic American cuisine helps you host an outdoor private event that’ll make for the most memorable 4th of July. 

Empire Bbq Food Truck July 4Th



4th of July is one of the best holidays on the calendar to spend outdoors. Whether you’re out at the beach, or watching holiday fireworks, it’s easy to be responsible and help keep you and your loved ones safe. 

With New York City implementing its “Phase 2” reopening plans, the state is encouraging people to safely (and locally) spend time in the great outdoors with its new #Recreate campaigns. 

Some of the most classic images that come to mind when we think of the 4th of July are the sights and aroma of hot dogs on the grill in the backyard (and maybe seeing dad wearing his “world’s best cook” apron). 

But, if your priority is getting back to spending time with loved ones you may have not seen for months and making sure they stay safe, Walter’s Hot Dogs is the perfect food truck to help you reminisce and make new 4th of July memories to remember.

Since 1919, the Mamaroneck-based company has been considered a New York institution. And, Walter’s legendary hot dogs were voted Best of Westchester’s “Best Food Truck” two years in a row. 

From hot dogs made with an exclusive blend of meats, grilled in a “secret sauce,” and served with their signature mustard to Walter’s signature funnel cake fries, they’ll be sure to put a classic spin on your 4th of July festivities.



In a recent survey, 4th of July was crowned the most popular holiday in the U.S. for grilling with a whopping 73% of respondents saying barbecue is a main staple at their holiday gatherings. 

Since 2018, Empire BBQ has showcased their passion for barbecue, using premium meats smoked for 10 hours in a state-of-the-art, custom-built electric smoker placed right inside their truck. Plus, all the buns used on their sandwiches are freshly baked at a local Brooklyn bakery each morning.  

They also know how to feed a hungry crowd, no matter the size. At last year’s “Bike Expo,” Empire BBQ served up their tender beef brisket and fall-off-the bone baby back ribs over the course of the two-day event that saw some 60,000 attendees. 

So, let these “pitmasters” take care of your BBQ needs, keeping you away from the grill and enjoying fun, family, and (of course) food.



Americans spend a staggering $1.6 billion on beer and wine alone for their 4th of July parties. But, who really wants to spend all-day behind a bar, pouring drinks? Especially when you’d rather take a dip in the pool or make a toast of your own. 

That’s where New York’s Bubbles & Brews comes in. With their beautifully restored, vintage mobile vehicles and carts that are great for events of any size, they’re the perfect addition for any private event. 

And, Bubbles and Brews serves it all. With options like Prosecco, wine, craft beers, a variety of signature cocktails and even non-alcohol drinks like “mocktails” and cold-brew coffee, you’ll be the envy of your neighborhood with an assortment of beverages on-tap to keep your guests cool on a hot 4th of July day. 



Hosting an outdoor party is a great way to reacquaint yourself with being out in public. Aside from having the chance to see friends, family, and colleagues again you’re able to abide by local and state guidelines helping to minimize the risk and spread of COVID-19.

That’s why you should let the experts take care of the details. They’ll handle everything from logistics to service, and even help you create a customized menu. Now, all you have to do is sit back, relax, and have a wonderful 4th of July. 

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Hot Diggity Dog! It’s National Hot Dog Month

July marks “National Hot Dog Month,” so ditch that grill and hit the streets of New York for some of the tastiest franks in the world from these New York food trucks.

Ditch that grill and hit the streets of New York for some of the tastiest franks in the world, as July marks “National Hot Dog Month.”

Now that the weather has warmed up, people across the country are enjoying sunny skies and firing up their grills. But, what barbecue would be complete without the classic hot dog? Since 1956, July has marked “National Hot Dog Month” and New York food trucks boast some of the finest dogs in the U.S. 

From the iconic “Nathan’s Famous” hot dog (and their annual 4th of July “Hot Dog Eating Contest”) to hometown heroes, “Walter’s Hot Dogs” (making delicious memories for over 100 years), now’s the perfect time to celebrate this all-American classic. 

Nathans Famous NYC



If you’re a New Yorker, chances are when you think of hot dogs, Nathan’s Famous comes to mind. For many, it’s the quintessential hot dog brand in the world. And, while today you can find a Nathan’s restaurant from Mexico to the Philippines and in supermarkets across the U.S., its humble beginnings have endeared the New York icon to millions of fans. 

Armed with a $300 loan from friends and his wife’s “secret spice recipe,” Nathan Handwerker opened the first Nathan’s hot dog stand in 1916 on Coney Island, selling his now-legendary hot dogs for only a nickel.

Fast-forward over a century later and we’re still hungry for an original Nathan’s Famous after all these years. With a whopping 55,000 locations throughout the United States and over 10 foreign territories and countries, their carts stationed throughout Manhattan are still just as memorable as their famous hot dogs. 

A mention of Nathan’s wouldn’t be complete without their traditional 4th of July “Hot Dog Eating Contest.” But, did you know it dates back to shortly after the first Nathan’s opened? In order to settle an argument over who was “most patriotic,” four immigrants held a hot dog eating contest at Nathan’s Coney Island location. 

Today, the popular event is broadcast live on ESPN, with nearly a million viewers tuning in for this year’s contest as reigning champs Joey Chestnut and Miki Sudo captured their 13th and 7th titles by crushing a respective 48 ½ and 75 hot dogs in 10 minutes. 



Walter’s Hot Dogs has been a New York institution and their popular restaurants, with their copper-roofed Chinese pagoda, have been drawing crowds since 1919. Today, Walter’s is so iconic in it’s hometown of Mamaroneck, New York, and beyond, it’s recognized as a nationally registered historical landmark. 

Walter’s Hot Dogs has been a family affair since the beginning, when (the eponymous) Walter Warrington opened the original location, which he ran for over 60 years. 

Walter’s family has since taken their patriarch’s original hot dog stand to new heights with additional locations in White Plains, New York and Stamford, Connecticut, as well two food trucks cruising around the Westchester area, and their celebrated hot dogs and mustard sold in local supermarkets and shipped worldwide. 

As current owner Katharine Warrington told Westchester Magazine in 2019, as Walter’s hit its centennial milestone, “It’s been 100 years and we’re so proud of it. We’re so lucky we had the grandfather that we did and the relationship that we did, because that’s the most important thing to us, almost like giving back to him by carrying on his legacy.”



July is the perfect time to celebrate National Hot Dog month. With warm weather and outdoor gatherings, wouldn’t it be nice to invite friends and family over, while enjoying this all-American classic? 

But, instead of standing over a hot grill and missing out on all the fun, check out these New York food trucks perfecting the art of the hot dog and beloved as classic favorites around the world.

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Make National Ice Cream Day a Treat With NYC Ice Cream Trucks

July 19th marks our celebration of National Ice Cream Day, which is so popular that the holiday falls during National Ice Cream Month. With so many options to indulge in, check out these NYC ice cream trucks that’ll make you scream for ice cream! 

Ice cream is as American as apple pie, all the way back to our Founding Fathers’ love for the cool and sweet treat. 

And, the third Sunday in July marks our celebration of National Ice Cream Day which, is so popular that the holiday falls during National Ice Cream Month. 

With so many options to indulge in, check out these NYC ice cream trucks that’ll make you scream for ice cream! 

Nyc Ice Cream Trucks



Van Leeuwen takes pride in that mission statement. Along with a big scoop of all-natural ingredients, happiness and healthiness can go hand-in-hand. So, you can feel good while enjoying National Ice Cream Day. 

Started in 2008, Van Leeuwen’s eye-catching yellow truck has been cruising the streets of New York, serving scrumptious dishes and cones of classic flavors like cookies and cream and the “holy trinity” of ice cream flavors (chocolate, strawberry, and vanilla) and unique creations like “carrot cake doughnut” and “peanut butter brownie chip.” Plus, Van Leeuwen offers vegan options as well, so no matter your diet, you can enjoy a cool treat on a hot summer day. 

Vanleeuwenice Cream Food Truck Nyc

And, Van Leeuwen knows how to feed a crowd. With ice cream catering, their trucks are perfect for branded promotions. In 2019, they partnered with Stuart Weitzman for the luxury footwear designer’s “Dare To Daryl” campaign upon the launch of their “Daryl” sneaker line. 

Utilizing a branded truck, complimentary Van Leeuwen Artisan Ice Cream inspired by Daryl’s eye-catching vintage color palette was served to over 6,000 customers.



Since 2010, Melt Bakery has sought to create the world’s best ice cream sandwiches and serve them with a smile. 

From “The Elvis” (peanut butter cookies with banana ice cream) to “The Lovelett” (red velvet melt-cakes with cream cheese ice cream), this Vendy Award winner for “Best Dessert” is celebrated for their outrageous and adventurous creations. 

Melt Bakery Nyc Ice Cream Truck

And, last summer they served their homemade desserts at that year’s U.S. Open, where thousands of attendees were able to sample the “Evil Twin” (chocolate chip cookies with chocolate ice cream) and “The Cinnamax” (snickerdoodle cookies with cinnamon ice cream).



Italian ices are a New York dessert staple and Andy’s Italian Ices are as iconic in The Big Apple as The Statue of Liberty. Founded in 2009, Andy’s Italian Ices serves a mouth-watering variety of 35 water-ice, crème-ice, and sugar-free flavors. 

One of the most popular dessert trucks in NYC, Andy’s Italian Ices is also known for its gourmet coffee and espresso bar (along with fresh fruit smoothies and frozen coffee drinks). So, when you’re ordering a cup of their iconic “USA Rainbow” or “Sicilian Cannoli” on National Ice Cream Day, make sure to also grab a cool iced latte, macchiato, or cappuccino.

Andys Italian Ices Nyc Ice Cream Truck



No list of NYC’s best ice cream trucks to make your National Ice Cream Day spectacular would be complete without the legendary Mister Softee. 

For over 64 years, the unmistakable jingle of the Mister Softee ice cream truck has been an indelible piece of nostalgia, and they’re still making memories for kids of all ages. Boasting over 625 trucks across 18 states, Mister Softee is the definition of warm weather and sunny skies. 

And, they have the experience to do it all. From corporate events to weddings or even just to celebrate National Ice Cream Day, Mister Softee reigns supreme as the Northeast’s favorite summertime treat.



For 36 years, National Ice Cream Day has been a fan favorite “holiday” in the U.S.. But, our love of ice cream has always been with us, all the way back to Thomas Jefferson’s “Old Fashioned Vanilla Ice Cream” recipe now housed in the Library of Congress. 

So, with summer heating up and more people venturing outdoors again, why not celebrate National Ice Cream day with the finest (and most creative) NYC ice cream trucks to help feed your sweet tooth. 

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