Food Truck as a Marketing Tool
Have you ever randomly seen a food truck surrounded by an enormous crowd of people and wondered what is going on? Well, next time don’t hesitate and check out these food truck promotions for yourself. If you take our advice, on top of experiencing something really cool, you’re most likely going to end up getting something awesome for free!
Without even realizing it, you most likely have experienced a marketing promotion before. Companies choose to undertake brand activations as a way to create a direct connection and tangible interaction between them and the public. Producing branded campaigns is a fun way to engage with their targeted audience, introduce a new product, or to gain insight into their customer demographics.
Branded promotions that utilize food truck are a great way to achieve all the goals mentioned above because let’s be honest, food is the key to almost everyone’s heart! The ability to wrap a food truck with a company’s branding along with items such as customized napkins, plates, cups, etc, is a surefire way of enhancing brand awareness and generating new customers.
Food trucks have a unique challenge when it comes to permits and licenses. Everything from food safety to where you can park is regulated at the federal, state, and county levels.