Mac & Cheese Ice Cream? Two Comfort Foods Blend Together
One of the most iconic comfort foods is macaroni and cheese— and it earns a place of honor on July 14th. It’s National Macaroni and Cheese Day! Made with tender noodles, cream or milk, and the golden goodness of cheese, this dish always shines. Likewise, there’s another noteworthy holiday on the horizon. Just four days after National Macaroni and Cheese Day is National Ice Cream Day. Since 1984, Americans have celebrated National Ice Cream Day as a tasty— and treasured— holiday that’s also federally recognized. So, while July marks a mouthwatering month to savor these classics, how come we’re talking about this “odd couple” together? Ever try “mac & cheese ice cream?”
You may not have wondered what this unconventional mash-up would taste like, but you probably do now. NYFTA member Van Leeuwen Ice Cream has teamed up with Kraft Heinz to create a seriously unique summer treat— Kraft Macaroni & Cheese flavored French ice cream. That’s right. Want to know the scoop? Well, let’s dig in!
A Cult-Favorite Partners With a Legendary Brand
Van Leeuwen believes in making good ice cream that also makes you feel good. Since 2008, their ice creams trucks and “scoop shops” have served ice cream that’s all-natural and made from the finest ingredients. With eclectic flavors like Wild Blueberry Shortcake and Vegan Cookie Crumble Strawberry Jam, it’s no surprise that Van Leeuwen is a cult favorite from coast to coast. What started as an innovative idea to create decadent, artisanal flavors has completely elevated the ice cream experience.
But to be a trailblazer means pushing the envelope. That’s where Kraft Heinz comes in. As Emily Violett, Sr. Associate Brand Manager for Kraft Macaroni & Cheese, explains, “We know that there is nothing more refreshing on a hot summer day than ice cream. That is why we wanted to combine two of the most iconic comfort foods to create an ice cream with the unforgettable flavor of Kraft Macaroni & Cheese we all grew up with.” Iconic, indeed. For 84 years, Kraft Macaroni & Cheese has fed hungry families on the go and in a snap.
So, now that we know what brought these two unlikely partners together, one question remains. How does their limited-edition mac & cheese ice cream taste?
What Does Mac & Cheese Ice Cream Taste Like?
Well, the exact recipe is a closely guarded secret. But the first thing you notice about the Kraft Macaroni & Cheese ice cream is its soft orange hue. The ice cream’s color palette is reminiscent of the paprika, annatto, and turmeric that makes Kraft Macaroni & Cheese’s elbow-shaped pasta pop! As for the taste? Reviews are coming in, and people are hooked! Rich, creamy, buttery, with just a hint of cheese. Complex and confusing but utterly compelling that one bite won’t be enough. When you step back from the intimidation of such a strange pairing, you’ll find the salty-sweet combination of mac & cheese ice cream unbeatable.
How Can You Snag a Pint of Mac & Cheese Ice Cream?
The Kraft Macaroni & Cheese flavored French ice cream launches Wednesday, July 14. It’ll be available online on Van Leeuwen’s website while supplies last. If you’re near one of Van Leeuwen’s locations in NYC, L.A., and Houston, you can grab a pint directly. New Yorkers can also try the ice cream for free at an ice cream truck stationed in Union Square on the 14th, from 11 a.m. to 6 p.m. So, if you’re ready to celebrate both National Macaroni and Cheese Day and National Ice Cream Day, take a bite out of some deliciously creamy and cheesy mac & cheese ice cream.
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