Thinking Beyond Brick-and-Mortar: How Mobile Kitchens Can Help Your Brand

Mobile kitchens have seen a significant rise in popularity over the past year, thanks in large part to the expansion of restaurants looking to increase their reach in creative ways as the world continues to navigate the effects of COVID-19.

Mobile kitchens have seen a significant rise in popularity over the past year, thanks in large part to the expansion of restaurants looking to increase their reach in creative ways as the world continues to navigate the effects of COVID-19.

The sudden popularity of these “virtual restaurants” has led to success for businesses that once seemed out of reach. 

Mobile kitchens offer an array of possibilities to enhance your business. Whether you want your “virtual restaurant” to deliver to customers faster, experiment with different locations short-term to see where you’ll be primed for success, or you’re looking for a stress-free, temporary location to help you prepare for any culinary challenge, mobile kitchens are your personal food truck that goes anywhere you want. 

Mobile Kitchen Rental Example



Amid local and state guidelines as well as the individual precautions Americans have taken to help prevent the spread of and risk from COVID-19, “mobile kitchens” have become more popular in 2020 than ever before.  

Between trimming the costs of physical real estate and labor, restaurants have the ability to stay in business by optimizing the conventional restaurant model to accommodate sales and transactions without traditional dine-in spaces that, in many states, are limited or not permitted due to “stay-at-home”/”shelter-in-place” ordinances.  

By placing a priority on “delivery services,” mobile kitchens have parlayed their operations into a niche service that’s created an economic boom for the industry, which may very well outlast the pandemic itself. 

Projections released in April found that the on-demand food delivery services market is poised to grow by almost $105 billion in the next three years. It’s this reason that’s caused operators across the U.S. to look at the multi-faceted benefits of investing in mobile kitchens for both the short and long-term.

Ghost Kitchen Example NYC



If you’re unfamiliar with “mobile kitchens,” you may know them by their other names: “virtual kitchen,” “virtual restaurant,” and “ghost kitchen.” While used almost interchangeably, there are subtle differences. 

Virtual restaurants offer an alternative way for your business to supplement it’s revenue. How so? A virtual restaurant with “mobile cloud” capabilities allows your mobile kitchen to be closer to your customers. Want to attract more orders from a centrally located corporate location, like Wall St.? With a virtual restaurant, your business is perfectly positioned to prepare, cook, and deliver orders faster and more efficiently, ensuring your customers receive a five-star order, every time. 

Say you want to expand your business; perhaps open a new restaurant. Mobile kitchens offer the opportunity to “test drive” locations before you commit to spending hundreds of thousands of dollars. In Big 7 Travel’s “The Future of the Restaurant Industry in 2020” report, the average rent in New York City alone for a restaurant in a “semi-trendy location” can cost upwards of $120-per-square-foot. Just as with virtual restaurants, “mobile cloud” technology helps businesses use data to learn which areas yield the highest customer demand and most success.  

Mobile kitchens are also great for events, allowing your brick-and-mortar restaurant to hit the road and reach new markets and consumers with a fully-equipped, temporary kitchen that can be stationed in a location that’s most advantageous for your needs and goals. 

Mobile Kitchen Rentals



  1. Caterers: travel with ease with an on-the-go and fully-equipped kitchen 

  2. Virtual restaurants: run a delivery-only business model, parking closer to where your customers are 

  3. Brick-and-mortar restaurants: break out of your four walls and explore new concepts and locations without the financial commitment and risk 

By forgoing the stress of having to build your own mobile kitchen from scratch (i.e. renting a truck and individual pieces), you can focus on what matters most: serving the best food and making the best impression with customers.

Citroen Interior



In 2020, restaurants have taken more control over how they operate and how they reach more customers. Mobile kitchens are self-sufficient, offer easy and effective solutions, and are designed to maximize profitability, while reducing barriers in the way of your business’ needs. 

From experimenting and testing, to refining and expanding, mobile kitchens create an experience that enhances the traditional aspects of a restaurant with the minimalistic effectiveness of providing delicious meals to an ever-expanding audience.

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How New York Food Trucks Can Help You Celebrate the 4th of July

Check out how partnering with the finest food trucks serving up classic American cuisine helps you host an outdoor private event that’ll make for the most memorable 4th of July.

As the first wave of COVID-19 dissipates, New York is adjusting to the process of reopening and returning to a semblance of “normalcy.” For many New Yorkers, the timing couldn’t be better with 4th of July right around the corner.  

From fun in the sun and fireworks, to ice-cold drinks and BBQ right out of the smoker, no holiday celebrates the best of our nation like Independence Day.

Check out how partnering with the finest food trucks serving up classic American cuisine helps you host an outdoor private event that’ll make for the most memorable 4th of July. 

Empire Bbq Food Truck July 4Th



4th of July is one of the best holidays on the calendar to spend outdoors. Whether you’re out at the beach, or watching holiday fireworks, it’s easy to be responsible and help keep you and your loved ones safe. 

With New York City implementing its “Phase 2” reopening plans, the state is encouraging people to safely (and locally) spend time in the great outdoors with its new #Recreate campaigns. 

Some of the most classic images that come to mind when we think of the 4th of July are the sights and aroma of hot dogs on the grill in the backyard (and maybe seeing dad wearing his “world’s best cook” apron). 

But, if your priority is getting back to spending time with loved ones you may have not seen for months and making sure they stay safe, Walter’s Hot Dogs is the perfect food truck to help you reminisce and make new 4th of July memories to remember.

Since 1919, the Mamaroneck-based company has been considered a New York institution. And, Walter’s legendary hot dogs were voted Best of Westchester’s “Best Food Truck” two years in a row. 

From hot dogs made with an exclusive blend of meats, grilled in a “secret sauce,” and served with their signature mustard to Walter’s signature funnel cake fries, they’ll be sure to put a classic spin on your 4th of July festivities.



In a recent survey, 4th of July was crowned the most popular holiday in the U.S. for grilling with a whopping 73% of respondents saying barbecue is a main staple at their holiday gatherings. 

Since 2018, Empire BBQ has showcased their passion for barbecue, using premium meats smoked for 10 hours in a state-of-the-art, custom-built electric smoker placed right inside their truck. Plus, all the buns used on their sandwiches are freshly baked at a local Brooklyn bakery each morning.  

They also know how to feed a hungry crowd, no matter the size. At last year’s “Bike Expo,” Empire BBQ served up their tender beef brisket and fall-off-the bone baby back ribs over the course of the two-day event that saw some 60,000 attendees. 

So, let these “pitmasters” take care of your BBQ needs, keeping you away from the grill and enjoying fun, family, and (of course) food.



Americans spend a staggering $1.6 billion on beer and wine alone for their 4th of July parties. But, who really wants to spend all-day behind a bar, pouring drinks? Especially when you’d rather take a dip in the pool or make a toast of your own. 

That’s where New York’s Bubbles & Brews comes in. With their beautifully restored, vintage mobile vehicles and carts that are great for events of any size, they’re the perfect addition for any private event. 

And, Bubbles and Brews serves it all. With options like Prosecco, wine, craft beers, a variety of signature cocktails and even non-alcohol drinks like “mocktails” and cold-brew coffee, you’ll be the envy of your neighborhood with an assortment of beverages on-tap to keep your guests cool on a hot 4th of July day. 



Hosting an outdoor party is a great way to reacquaint yourself with being out in public. Aside from having the chance to see friends, family, and colleagues again you’re able to abide by local and state guidelines helping to minimize the risk and spread of COVID-19.

That’s why you should let the experts take care of the details. They’ll handle everything from logistics to service, and even help you create a customized menu. Now, all you have to do is sit back, relax, and have a wonderful 4th of July. 

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Welcome Employees Back to Work With Catering From New York Food Trucks

As New York executes its “Phase 2” reopening plans in the wake of the COVID-19 pandemic, millions of New Yorkers will continue returning to work. Make a memorable event to celebrate being back with food truck catering.

As New York executes its “Phase 2” reopening plans in the wake of the COVID-19 pandemic, millions of New Yorkers will continue returning to work.

If you’re considering showing some special appreciation to your team after months of working from home, their health and safety will remain paramount for the foreseeable future. 

With that, one of the biggest challenges employers are facing is ensuring work environments are up to city and state-wide standards so employees can come back with confidence. 

But, you can still be a number one boss while hosting a responsible event that helps protect your employees with catering from some of New York’s top food trucks.

With a wide-range of culinary options tailor-made just for you, a dedicated team of professionals who’ll take care of all the details, and integrated systems naturally promoting outdoor spaces and proper social distancing, you can now welcome back your employees with confidence and peace of mind.  

Phase2Nyc Catering

Why use a food truck for catering?

  • Keep employees safe with “Phase 2” outside-eating compliant and social distancing guidelines

  • Make a memorable event to celebrate being back with a branded food truck 

  • Just book it and forget, NYFTA will take care of all the logistics and execution



Before opening your doors for business, you first need to take into careful consideration your employees’ health and safety. With New York implementing its “Phase 2” COVID-19 guidelines throughout the five boroughs, employers are mandated to provide daily health screenings, limit in-person meetings, and more.

Perhaps you want to treat your employees to a nice lunch or special treat as an appetizing way to get them back into the swing of things. But, did you also know that part of New York’s reopening process includes refraining from the communal sharing of food and drinks in larger spaces? 

Food Truck Cateringphase 2 Nyc

How does that affect your plans? Well, you can forget that “pizza party in the conference room” you might be thinking about.     

That’s where food truck catering comes in. With individually served or wrapped dishes to better prevent cross-contamination and trucks or carts encouraging outdoor activity that’ll help keep your team at a comfortable distance, you can now feel good knowing your employees are not only enjoying a special surprise, but also have peace of mind you’re doing your part to keep them healthy during office hours. 



Some of the most popular office eats include the approachability of Italian and Mexican, the ubiquitousness of Asian, and seasonal treats like a scoop of ice cream on a hot summer’s day. 

 on a hot summer’s day. 

Sample mouthwatering bulgogi tacos with pickled vegetables from New York institution Big D’s Grub or grab a classic Neapolitan slice from Abeetz. Craving a burrito with a side of chips and guac? Look no further than the Vendy Award winners for “Bad Hombres,” El Toro Rojo. And, what could be better than heavenly ice cream sandwiches from Melt Bakery.

With over 50 food trucks to choose from, New York Food Truck Association has a cuisine for every palate and dietary/nutritional needs. 


With over a decade of experience providing an exceptional foodservice throughout New York City and beyond, New York Food Truck Association only partners with the finest food trucks and carts offering the best “street eats” providing quality customer service. Plus, many of NYFTA’s members are nationally recognized, award-winning vendors. 

No matter how big your company is, New York Food Truck Association can be of service. In 2018, NYFTA teamed up with NYC’s iconic Katz’s Deli and helped A+E thank their employees with nine food trucks delivering delicious lunches across the television network’s New York offices.

Eats Corporate Catering Event



While you focus on getting back to business and returning to “normal,” NYFTA will handle all the details for your food truck catered event, from finding the right vendor for your event and crafting a custom menu that fits your needs, to providing wait staff there to make sure your event goes off without a hitch and much more. 

So, connect today with the best food trucks in New York and plan a catered lunch or event perfectly aligned to keep your employees happy and healthy.

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Hosting a Private Event This Summer With New York Food Trucks

May is the National Barbecue month, and we thought there is no better food truck to celebrate with other than Empire BBQ, NYFTA’s newest member.

With states across the U.S. relaxing COVID-19 guidelines and restrictions, planning an intimate, private event this summer with food truck catering is the perfect way to celebrate with friends and family. 

As more states move to relax stay-at-home and shelter-in-place guidelines, slowly (but, surely), many Americans are beginning to dream of summer in the city. 

But, as COVID-19 still dominates our lives, large events (like, sports, concerts, and festivals) could still be off limits for the foreseeable future. 

So, how can we enjoy some fun in the sun, in the company of friends and family, but on a smaller scale?

Take a look at how hosting a private event with catering from some of New York’s best food trucks can be a great way to spend time with loved ones in a “social-distancing” world. 

Private Event Catering



This weekend, President Obama will join 20 African-American leaders and innovators across arts, government, business, and sports as part of J.P. Morgan Chase’s “Show Me Your Walk HBCU Edition,” helping college seniors celebrate their graduation virtually amid the COVID-19 pandemic. 

As “virtual” graduations replace the time-honored tradition of donning a cap and gown, millions of college students across the U.S. are unable to share their milestone achievement with loved ones.

With more than half the states “reopening” their economies in some way or have plans to do so soon, many Americans are starting to look ahead with hopes of planning small gatherings. 

College Graduation

Regardless, states that are “open for business” still have social-distancing guidelines in effect. For instance, Georgia’s measures only allow up to 10 restaurant patrons per every 300 sq. ft. and any public gatherings of over 10 people remain banned throughout the state. 

While large-scale events will remain “off-limits” for the foreseeable future, it’s still possible to look-ahead and start planning smaller events and food truck catering is the perfect way to say “congrats grad!” in an intimate environment, with close friends and family, while practicing proper social distancing. 


Ever plan a party and you find yourself so stressed out, that by the time the big day comes you’re too exhausted to even enjoy it? Well, you’re not alone. In 2013, researchers at Monash University in Melbourne concluded that parents who plan birthday parties for their children experience anxiety, not because of its financial cost, but rather by the planning process. 

Birthday Party Food Truck Catering

From crafty and intricate personal touches to elaborate and extravagant themes, it’s easy to get wrapped up in making sure your party is an absolute success, while underestimating the tremendous time and energy it takes to successfully execute. 

Why not instead enjoy your party (instead of orbiting around it) and let battle-tested professionals handle the nitty-gritty? Professional food truck catering companies like the New York Food Truck Association are with you every step of the way to make sure everything is smooth sailing. 

“How so?,” you may be asking yourself. From start-to-finish, NYFTA takes the stress of party planning off your plate and onto theirs, including:

  • Sourcing the right food trucks or carts.

  • Crafting custom menus just for your event with their in-house culinary team.

  • Providing waitstaff. 

  • Handling billing and required paperwork.

  • And, much more!



With Americans planning ahead and beginning to think about small-group gatherings and events, don’t get left behind. Whether it’s a graduation, birthday, or just because you want to celebrate summer, booking a food truck to cater your upcoming private event is the perfect (and stress-free) way to be the envy of friends and family, in a responsible way, with a one-of-a-kind, memorable, and delicious experience.

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Food Truck Wedding: Love in the Time of Coronavirus

With weddings scaled-back due to COVID-19, find out why a food truck wedding is a perfect alternative to make your big day memorable.

All over the world, major events in 2020 are continuing to be cancelled or postponed because of COVID-19. And, weddings are no exception. With weddings scaled-back, find out why a food truck wedding is a perfect alternative to make your big day memorable. 

Normally, now would be the time of year when brides and wedding planners are fretting over dresses and guests lists. But, with churches and venues shuttered indefinitely as a result of the COVID-19 pandemic, many couples are postponing, scaling-back, or cancelling their big day entirely. 

But, all hope is not lost. With food truck catering on your wedding day, you can celebrate (almost) anywhere, with an intimate group of loved ones, and all without breaking the bank.  

Find out how your wedding can be just as memorable with delicious catering from some of New York’s finest food trucks.

Wafels & Dinges Food Truck Wedding



As states begin to relax stay-at-home and shelter-in-place orders, uncertainty still remains across the country as to when our lives will “return to normal.” With businesses and venues still closed, the $72-billion a year wedding industry, one of the most social of all events, has been uniquely impacted by COVID-19. 

According to, 65% of couples in the U.S. are planning to move their wedding day to a later date in 2020. Worldwide, revenue losses for the industry are expected to reach upwards of $109 billion

Bubbles And Brews Prosecco Wedding Catering

As couples face the reality that a big, lavish wedding will have to be scaled-back in order to adhere to social distancing guidelines, food trucks offer a unique way to host an intimate gathering, almost anywhere you want, with catering provided by some of today’s finest foods in the culinary game. 

With booking a food truck generally comes navigating the waters of logistics. Even before the pandemic, wedding planning was a stressful enough endeavour. But companies like the New York Food Truck Association can help manage the entire food truck catering process, ensuring you can enjoy your wedded bliss. 


Are you vegetarian? Vegan? Do you or your guests keep Kosher or have specific allergies? Long before the COVID-19 pandemic forced couples to rethink their big day, food trucks offered a seemingly endless amount of appetizing options, no matter your dietary restrictions. 

Abeetz Pizza Food Truck Wedding Catering


With over 25,000 food trucks across the U.S., and over 12,000 in New York City alone as of 2018, menu options are endless when you decide on a food truck-catered wedding. 

Think about it. You could easily spend big bucks on an overpriced catering company, providing a stuffy, five-course, sit-down meal. According to Walletjoy, the average couple can spend upwards of $7,000 on wedding catering alone. 

Why face the possibility of needlessly spending time, energy, and money without even knowing when social restrictions will be fully lifted when you have the option of creating an intimate reception catered by a food truck on-hand. 



With most non-essential businesses waiting for the ability to re-open, the wedding industry has been uniquely impacted by the COVID-19 pandemic. But for couples having to make the best of a tough situation, one important part of any successful wedding remains. The food. Because, let’s face it. Food is at the heart of any celebration. 

Even in the best of times, planning the perfect wedding can be stress-inducing. Why not let the professionals do the work for you by creating an intimate, yet creative and delicious experience, complete with a custom menu that guests will still be talking about long after your big day?

With over 10 years of professional experience, the New York Food Truck Association has cultivated relationships with New York’s finest food trucks while expertly managing numerous events, start-to-finish. 

It may be impossible to avoid, but your wedding shouldn’t be defined by the news of the day. Once you’ve said your “I dos,” enjoy what is one of the most important moments of our lives by celebrating with a food truck wedding. 

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#FrontlineFoodTrucks: New York Unites to Fight COVID-19

Find out how you can help New York’s medical professionals fighting against COVID-19 and check out how NYFTA members are giving back to their communities affected by the pandemic. 

NYFTA and its members recently launched a program and fundraiser to help medical professionals on the frontlines working tirelessly to fight COVID-19 by providing meals and snacks throughout the New York City area. NYFTA is also supporting our members whose businesses have been closed as a result of the pandemic. 

Find out more about how you can help as well as how a few of our members are giving back to their communities impacted by this crisis.

Frontline Food Trucks



As the global pandemic tightens its grip, New York has now become its epicenter and, for tens of thousands of selfless medical professionals across the Tri-State area, the strain of combating coronavirus on the frontlines, against (seemingly) insurmountable odds while tirelessly putting themselves in harm’s way everyday. 

In appreciation, New York Food Truck Association and its members are giving back and celebrating these brave men and women with #FrontLineFoodTrucks supporting medical professionals working to address COVID-19, while also supporting NYFTA’s food truck members, whose businesses have been forced to close as a result of the pandemic.

Currently, NYFTA’s GoFundMe fundraising page has raised over $16,000 from 123 people and NYFTA has been putting those donations to good use. With help from CORE Foods and NYFTA member NitroTaps thousands of “CORE Bars” and cups of coffee are being served twice-daily to employees at NYU Langone Hospital and Mount Sinai Hospital. La Colombe Coffee and Pip Snacks also pitched in by donating hundreds of pounds of coffee and thousands of snacks. 

Frontline Food Trucks

And everyday, more and more new partners are joining the fight and helping sponsor NYFTA’s events at NYU Langone and Mount Sinai including: Chobani, by CHLOE., Kind, and Sabra

#FrontLineFoodTrucks is also helping NYFTA members whose businesses have been financially impacted by the pandemic. In a recent interview with The New York Times, NYFTA founder Ben Goldberg highlighted how donations are being used to pay for rental and labor fees for several of their members’ food trucks now stationed outside NYU Langone

“Food trucks are taking very large hits,” Ben Goldberg told the newspaper’s Pete Wells and The Times reported that this initiative will be “the first money some of the trucks’ owners have earned in at least two weeks.

Helping members struggling in the wake of the pandemic is one of the core initiatives of #FrontLineFoodTrucks. As NYFTA’s Head of Business Development, David Botbol, told QSR Magazine  “That’s where we’re putting our efforts right now. How can we use the resources that we have – our vendors and our storage facilities – and help out as much as we can with getting people meals?”

Several of NYFTA’s members are even giving back to their own communities and helping those in-need during the crisis. Recently, NYFTA member Walter’s Hot Dogs provided free lunches to families, the local National Guard, medical workers, and students in New Rochelle, New York. 

Chip NYC and Glazed and Confused also showed their appreciation to doctors, nurses, and first responders with free cookies and donuts to Mount Sinai Hospital in Queens and Trinitas Regional Medical Center in Elizabeth, New Jersey. 

Just last week, Big D’s Grub served rice platters to medical staff at both Elmhurst Hospital in Queens and Manhattan’s Fresenius Clinic and Big D’s has created a GoFundMe with a goal of providing 3,000 hot meals “to feed heroes working the frontlines in healthcare” with all donations being use for food, labor, and transport. 



With so many across the Tri-State area in need and millions affected right here at home in New York, NYFTA and its members are doing their part by feeding the countless men and women working to fight COVID-19. For more information, check out NYFTA’s Instagram, website, or visit their GoFundMe page to donate directly and lend a helping hand. Because together, we can make a difference.  

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Food Relief Organizations Providing Help to New Yorkers in Need

Food banks and charities across New York City are helping feed those in need, as the coronavirus pandemic grinds the city to a hat, leaving millions uncertain as to where they will get their next meal.

Food banks and charities across New York City are helping feed those in need, as the coronavirus pandemic grinds the city to a hat, leaving millions uncertain as to where they will get their next meal. 

As New York City faces an unprecedented crisis as a result of the coronavirus pandemic, a number of food relief organizations are providing emergency food to vulnerable New Yorkers who may be under quarantine or out of work. Find out more about how they can help you or how you can help them continue serving those in New York City who need it most during this time.


For over 35 years, Food Bank for New York City has worked to end hunger and food poverty across the five boroughs. With over 1,000 food banks and pantries across New York City, Food Bank for New York City is the city’s largest hunger-relief organization. 

Even before the city’s crisis hit, nearly 1.4 million New York City residents relied on emergency food, according to the Policy Committee on New City Hunger Resources and, as a result, many food relief organizations are facing an added strain on their resources. 

“Right now we have enough supply,” Lisa Hines-Johnson, Chief Operating Officer of Food Bank For New York City said in a recent interview with NY1. “We are certainly seeing an extreme rise in need of food and resources.”

Food Bank for NYC

Last week, an online fundraiser was launched to help Food Bank for New York City and has currently raised over $22,000.   

To find out more about Food Bank for New York City’s response to the crisis, visit their website where you can also donate and help them continue to feed struggling New Yorkers. You can also call them at (212) 566-7855 or email them at [email protected] 



Since 1982, City Harvest has fed millions of New Yorkers struggling to put meals on their tables. In 2020 alone, City Harvest projects they will serve and deliver 66 million pounds of food across New York City’s food pantries, soup kitchens, and other community organizations. 

City Harvest Website

Since the crisis hit, more than 100,000 pounds of product have been donated to City Harvest, with 36,000 pounds donated in the past week from nearly 50 restaurants forced to close across New York City.

“The mission is going to be more important than ever. There’s going to be so many hungry New Yorkers in a matter of moments, and we all have to step up,” City Harvest board member and volunteer Katie Workman told WCBS-TV

If you’d like to help or are in need of assistance City Harvest, visit their website contact them at (646) 412-0600 where you can also donate and volunteer.




Food is one of the most elemental parts of our daily lives, but with millions of New Yorkers in the grips of a global pandemic, the most basic of needs has now become a challenge for residents of all ages. There are many ways you can help, like NYFTA member Walter’s Hot Dogs, who recently helped feed needy families, their local National Guard, medical workers, and students in their community. 

Or, if you’re in need of assistance there are numerous resources available that you or a loved one can find at FoodHelp NYC, the city’s database for food banks and community kitchens located throughout the five boroughs.

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