Brand Ambassadors (And Why You Need Them)

Imagine this: you walk outside and there is a mobile billboard stationed in front of your office in Midtown. Maybe you Tweet to spin a prize wheel, maybe you are handed free hot chocolate, maybe you stop and ask the people in matching shirts who look like they are part of the madness “what’s going on?” The answer is: no one knows…but Brand Ambassadors look good doing it!

Now the question is: where do these Brand Ambassadors come from? We work exclusively with a company called Mustard Lane, which brands themselves as “the nation’s one stop shop for all your staffing needs” and they certainly hold true to that statement! Their roster of “Laners” includes industry professionals from across the country and their selective casting process means that all of their Laners come to your event vetted, tried and true.

twitter brand ambassador

Brand Ambassadors are such an important addition to any event or brand activation where you are trying to get a clear and concise message out to your audience. They don’t just stand there handing out food samples, they are actually professionally trained to interact with and engage your target audience. Teams can come in all shapes and sizes with a wide range of abilities. Need to collect email addresses? Need to manage a crowd? Spinning prize wheels and getting excited when someone wins a foam finger? They can do it all.

Mustard Lane works with some of the biggest brand names (including the biggest of them all: NYFTA 😉 ) to bring events to life and they are also fun people to work with! Take a look some of our recent projects where we had some Laners!

Mustard Lane recently featured us on their own blog if you want to read more about the biz from their perspective and to see what else they have going on! We promise we didn’t pay them to say nice things, but they said nice things.

Ask us about bringing on Brand Ambassadors to your next NYFTA project! You won’t regret it.

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