NYFTA https://nyfta.org NYFTA Thu, 19 May 2022 16:40:21 +0000 en-US hourly 1 Top 10 Best Food Truck Festivals in the Country https://nyfta.org/blog/top-10-best-food-truck-festivals-in-the-country https://nyfta.org/blog/top-10-best-food-truck-festivals-in-the-country#respond Thu, 19 May 2022 16:40:11 +0000 https://nyfta.org/?p=12872 Food truck lovers rejoice! We've rounded up the top 10 best food truck festivals across the country. You won't want to miss these.

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Written by: Sophia Young

Food trucks are an entirely new culture that offers successful sales in the food business. If you offer delicious fare, you’ll get consistent patrons that would love you for life. If you’re looking to show off your food and build a bigger audience, joining food truck festival is a quick way to the top.

Food truck festivals are some of the most fun food truck events you can join. Here are the top 10 best food truck festivals in the US that we know you’ll enjoy.

1. Los Angeles Street Food Fest

The LA Street Food Fest is known as Los Angeles’ largest outdoor event for food trucks worldwide. This event gathers some of Los Angeles’ best food trucks in one place, from long-time favorites to the newest flavors around the West Coast. 

Aside from eating, you can also listen to live music while shopping for unique products. Over 100 vendors will be present at the food festival set in Pasadena, California. 

The LA Street Food Fest attracts a large crowd with local favorites and international food every year. VIP amenities are also available to gourmands from all over, including early entry, private parking, and a tasting lounge.

2. Columus Food Truck Festival

Columbus, Ohio is a fast-growing city in American state, known for its culture and arts, but most people don’t know that it’s also home to some fantastic street food. The annual event, known as the Columbus Food Truck Festival, is a gathering of the “best of the best” in local street eats. 

This event is for promoting a local movement dedicated to promoting and sustaining the community’s local economy and businesses. This is one of the biggest events in Columbus, so you can expect thousands of hungry people ready to satisfy their hunger with delicious meals.  

Aside from the great food, this event also offers a variety of other side events, children’s activities, and live performances. You can even join in for the event and reduce your emissions.

3. Atlanta Street Food Festival

The Atlanta Streets Alive event has been a staple in the culinary community. The annual fest features many exciting activities like dance performances and good food. 

 This is a two-day food and music festival that features thousands of attendees each year. The event is free and open to everyone, so you and your family can enjoy this casual and friendly feast. 

The event will feature 70+ of some of the best mobile eateries, and there will also be a range of other cuisines at the event.

4. Sea Isle City Food Truck Fest

Summertime and early fall are the best months to enjoy the sunshine, the beach, and the ocean at the New Jersey shore. This makes the Sea Isle City Food Truck Fest a big success, with the three-day festival sometimes even held twice a year. 

You won’t want to miss this event, since the best food trucks from the tristate area will join in. A little bit of everything is offered at this festival, from tapas to tacos to even other ethnic specialties.

5. Chicago food truck festival

The Chicago Food Truck Festival offers a wide array of delicious food truck fares for food lovers, aficionados, and families in June. Food trucks, vendors, live music, and entertainment will be performed at the festival by the best local vendors. 

Food trucks always include some of America’s most popular food trucks. You can get them to whip up delicious, made-to-order sandwiches or scrumptious Indian cuisine. This is the place to visit for the most delicious, from Latin-American cuisine and burritos with a twist to crazy good steak and sides.

6. The World's Largest Food Truck Rally

As the festival’s name implies, it’s all about people enjoying some of the best food truck fare from all over the United States. Having gathered over 200 food trucks from all over the country for years, it is hard to beat it.

Everything started in Tampa Bay, Florida and the rally started traveling from there. You can find almost every type of food you’ll ever want, from a food truck, from All-American hotdogs to Italian Gelato to every Asian fare under the sun.

7. Taste of three cities

This is not a simple festival but a food truck competition for business owners from Baltimore, Maryland, and Washington, DC. In addition to the cash prize, the event has outstanding awards that can help elevate a business’ visibility.

Live music, kids’ activities, and local celebrities will be there. Don’t forget about the street food and beer. The event highlights everything you would want when it comes to food truck contests. This is a family-friendly event featuring some of the best that the three cities have to offer.

8. Street Eats Food Truck Festival

One of the largest food truck festivals in the Southwest is the Street Eats Food Truck Festival in Scottsdale, Arizona. In addition to food trucks, there’s live music, eating contests, and even cooking demos. 

It’s typically held in late January or early February at Salt River Fields at Talking Stick in Scottsdale, which isn’t the same as many festivals that are in the spring or summer. You can also take cooking classes with some professional chefs so that the experience can be fun for everyone.

9. Seattle Street Food Festival

If you find yourself along the Seattle downtown, the Seattle Street Food Festival is another event that should sate your palate. As Washington State’s largest independent food festival, Seattle Street Food Festival has grown to become one of the largest. 

There are dozens of food trucks showcasing the best cuisine of the Northwest during a three-day food festival, which boasts more than 85,000 attendees.

One of Seattle’s biggest festivals, the festival has dozens of mouthwatering culinary delights you have to try. The festival celebrates Seattle’s street food scene and supports local businesses and communities along the way.

10. Main Street Food Truck Festival

The Main Street Food Truck Festival celebrates food, music, art, and craft every fall in downtown Little Rock, Arkansas. The Main Street Revitalization Committee organized the event to bring people back to Main Street. 

From decadent delights like eggs benedict with smoked salmon to homemade Mexican tamales, dozens of food trucks will serve tasty treats. Sit back, relax, and enjoy the sounds of local bands while strolling around the stalls and trucks.

The bottom line

As you can see, there’s a lot to love about these food truck festivals and events. Whether you’re looking to show off your food truck skills or you just want to have fun, these are some of the best gatherings to see for delicious gastronomic delights.

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Mobile Market: How Can Fresh Truck Bring Healthy Food To Communities https://nyfta.org/blog/mobile-market-how-can-fresh-truck-bring-healthy-food-to-communities https://nyfta.org/blog/mobile-market-how-can-fresh-truck-bring-healthy-food-to-communities#respond Mon, 09 May 2022 17:53:57 +0000 https://nyfta.org/?p=12665 Fresh Trucks are retrofitted school buses with a new purpose: to bring fresh food to communities so households have access to healthy food.

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Written by: Sophia Young

It is no secret that eating fresh fruits and vegetables is the key to a healthy diet. However, over the years, access to good quality produce has become more and more difficult. The costs of fruits and vegetables, especially in urban areas, have become expensive, making it harder for people in these communities to afford them. But duo Josh Trautwein and Annika Morgan aimed to change that. 

What is a Fresh Truck?

This initiative all started when co-founder Joshua Trautwein was a community health worker. When the only grocery store in the neighborhood he served closed down, he began to understand just how serious food accessibility was an issue to the health and diet of people. He started About Fresh, the social enterprise pioneering Fresh Truck, after not being able to find healthy food sources for the families of that neighborhood.

Fresh Trucks are retrofitted school buses with a new purpose: to bring fresh food to communities so households can have access to healthy food. The trucks park in the same locations in low-income neighborhoods with fresh fruits and vegetables.

How Fresh Truck is Making Healthy Food Accessible to Communities

About Fresh tackles three key focus areas: the retail access people have to healthy food, their purchasing power, and the culture and built environment that influences people’s beliefs and attitudes toward food. They acknowledge how food and culture are strongly intertwined and they try to uplift the full diversity of food cultures represented in the city, especially a health-centered culture food.

The Fresh Truck mobile market model takes into account the neighborhood they are serving. They track the inventory to ensure that they are offering not only fresh produce but food that people in that neighborhood want to buy. Keeping diversity in mind, they carry cultural staples like mangoes, yuca, and plantains. The prices of their produce are also cheaper than those in retail grocery stores. 

Chief program officer and co-founder of Fresh Truck, Annika Morgan, sites how their East Boston location takes two extra cases of plantains because those sell out quickly, considering how it has a significant Hispanic population. 

Instead of having conversations about foods that are “bad,” the social enterprise focuses on how “healthy food has you at your best” as their message. 

As of the moment, About Fresh has two programs to address their key focus areas. Fresh Trucks are the most visible, with their weekly markets. To keep it consistent with the neighborhoods they are serving, they stop at the same place, at the same time, every week, all year round. 

For those who enjoy the convenience of stress-free grocery delivery services, About Fresh also offers the Fresh Truck Online Market. People can pre-order their produce, pay with any of their supported payment methods, and pick it up at their preferred location. 

Fresh Truck can also be a part of your food and health-focused community events, the truck chock-full of fresh and healthy fruits and vegetables for the attendees.

To better support households or individuals struggling with food insecurity, About Fresh has also created the Fresh Connect program. When social service agencies, healthcare providers, social workers, or even teachers recognize anyone in their community struggling, they can, as the name suggests, connect these people to About Fresh. 

The program has a Fresh Connect card that the provider can sign up for that person. After they have completed the enrollment on the web-based platform, the card is mailed to that person. 

The Fresh Connect card enables the holder to shop for fresh fruits and vegetables across About Fresh’s network of retailers, including the online Fresh Truck market. To make it easier upon checkout, the cost of the approved healthy foods is automatically drawn down at the point of sale. The data gathered from these sales can also be used to analyze whether or not there are positive health-related trends connected to Fresh Truck shopping and the Fresh Connect program engagement. 

Why Access to Fresh Produce is Essential

Food plays a vital role in our health. It not only affects the physical health of the community but their mental health as well. It is estimated that food is responsible for a trillion dollars worth of direct and indirect healthcare costs. Unfortunately, the food system has had huge discrepancies in the accessibility of healthy options. 

Food insecurity is just the tip of the iceberg of the myriad of challenges that people face. Deeper underlying issues like income inequality, minimum wage, poverty, and housing instability make it difficult for people to access food, even more so healthier options that can better sustain them. Social enterprises like About Fresh are looking to find that balance that can uplift these sectors, meeting their right-now needs while also addressing those deeper-rooted issues. 

While it is not a magic pill to solve all of the community’s issues, providing access to healthy food is a key step to helping them. The more they can better fuel themselves with the necessary nutrients to take on the day, the more their quality of life changes for the better. 

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10 Wedding Food Truck Ideas for Your Big Day https://nyfta.org/blog/10-wedding-food-truck-ideas https://nyfta.org/blog/10-wedding-food-truck-ideas#respond Thu, 21 Apr 2022 16:10:18 +0000 https://nyfta.org/?p=12363 If you really want to make your wedding an event your guests will talk about for days on end, food truck catering is the way to go!

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Written by: Sophia Young

So you’re finally preparing those wedding rings. You and your soon-to-be spouse are brainstorming together, creating mood boards, and sketching out what the entire thing will look like in your head. Maybe you’re considering the traditional route—a big white dress, a grand venue with awe-inspiring decorations, and a food menu filled with dishes that you love. 

News flash: weddings don’t always have to be traditional! You can wear a more casual wedding dress or tie the knot at a non-traditional wedding venue like a planetarium or a library. 

However, if you really want to make your wedding an event your guests will talk about for days on end, food truck catering is the way to go! 

Food can make or break any event, including your big day. So veer away from the boring ol’ dried chicken and side salads! Instead, opt for something that’ll give your guests a unique experience. 

Below are some ideas that you, your partner, and every person in your wedding will love.

Pizza Please

Pizza is always a good idea, especially at events that’ll go late into the night. After all the dancing and drinking, give your guests a delicious slice to snack on with a pizza food truck! 

Not only is pizza everyone’s guilty pleasure, but it’s also versatile and affordable. You can expand your selections to accommodate everyone! Don’t forget to have options for your vegan and vegetarian friends and your guests who can’t eat a slice without meat on top.

Pizza Food Trucks: Abeetz, Dough Nation, Groundling Pizza Co., Jiannetto’s, NYC Pizza, Pie Oh My, Pizza Vita, Pizza Vitale  

Try These Tasty Tacos

If you’re going to have a fiesta-style buffet for your wedding, adding a taco truck might just make it all the more fun and exciting! For an elevated street taco experience, you can opt for food trucks that offer entrees with fresh and organic ingredients and impressive meat and seafood selections. 

Some food truck options will also serve heavier options such as carne asada bowls, burritos, and quesadillas. If you want to give your guests some snacks while they dance the night away, check if the food truck provider you’re talking to offers chips and guacamole or salsa dips. 

Taco Food Trucks: Carlitos, Chinelos, El Toro Rojo, Kinky Taco, Los Viajeros, Taste of Puebla

Panini Perfection

What’s not to love about a freshly prepared sandwich? Make it even more special with high-quality Italian cheeses and meats on authentic focaccia bread. Your guests’ tastebuds will definitely be in for an adventure they won’t soon forget! 

The best part about sandwiches? Your guests can customize their orders to their hearts’ content. Whether they want a healthier option or something that’ll satisfy their cravings, paninis can be anything they want them to be.

Sandwich Food Trucks:  Cento Percento, Diso’s, Hand Held Kitchen, Kinwich

Oh Shucks

Shelled seafood? At a wedding? Why not! If you’re having a coastal-inspired wedding and your guests are seafood lovers, then a shuck truck just makes perfect sense. Have an expert caterer onsite that will shuck everything from juicy oysters, fresh clams, and fan favorite lobster rolls. 

Remember to check on your guests and their allergies, though! 

Seafood Trucks: Angry Archies, Cousins Maine Lobster, GG’s Fish & Chips, Poke Motion, Santo Ceviche, The Main Lobster 

Warm Hearts, Warm Cookies

Nothing will warm the bellies and hearts of your guests like a fresh batch of ooey-gooey cookies. To make your cookie food truck more interesting, give them a slew of flavors to choose from! 

You can go for flavors that everyone loves, like chocolate chip and smores, and then dazzle it up with options such as funfetti and blueberry cheesecake.  

Cookie Food Trucks: Baked In Color, Chip City

Screaming For Joy (and For Ice Cream!)

A cup or cone of ice cream is a sweet, sweet reprieve on hot summer weddings. So let your guests indulge in a cold and yummy treat after devouring everything on their table. 

Variety will make your guests come back for more! So don’t forget to add traditional crowd-pleasers such as vanilla and strawberry and unique flavors like honeycomb and mint chip. In addition, have vegan options available for your non-dairy eating friends and family members.

Ice Cream Trucks: Carvel, Cold Stone Creamery, Dippin’ Dots, Melt Bakery, Mister Softee, NYC Soft Ice Cream, Sip ‘N Swirl, Van Leeuwen Ice Cream

Bananas For Baonanas

Looking for a healthier dessert alternative? Baonanas is always an option! Banana pudding is a great dessert for those who love the texture of tiramisu and the sweet and distinct flavors of bananas. 

Let your guests choose from various flavors like s’mores, matcha, and oreo. But, of course, don’t forget the vegan alternatives! 

Banana Pudding Food Cart: Baonanas

A Cup of Joe For The Soul

Sometimes, grand events like weddings get the best of us. We just need a little pick-me-up that’ll give us a much-needed energy boost.

Give yourself and your guests a caffeine kick with a coffee food truck! Plus, most coffee food trucks have a ton of pastry options included. Talk about hitting two birds with one stone!

Coffee Food Trucks: Blank Street, Caffè Aronne, NitroTaps, Ramblin Coffee, The Espresso Guys

Alcohol, Anyone?

A memorable wedding wouldn’t be complete without some alcohol! From beer on tap to bottles and bottles of wine, cocktail caravans or mobile bars will have everything you and your guests need to get a taste of that buzz. 

For friends and family that can’t drink, offer non-alcoholic options such as kombucha, mocktails, and fruit juices.

Mobile Bars: Bubble Bros, Bubbles & Brews, Greats of Craft 

Happy Guests For A Memorable Wedding

Weddings nowadays are taking guest experience a little more seriously than ever before. So it’s a good thing you can make them have fun while keeping their tummies and taste buds satisfied with wedding food trucks. 

If you’re looking for a food truck for your New York wedding, we’ve got you covered here at the NYFTA. Hire a food truck today!

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How Much Does Food Truck Catering Cost? Is it Cheaper Than Traditional Catering? https://nyfta.org/blog/how-much-does-food-truck-catering-cost https://nyfta.org/blog/how-much-does-food-truck-catering-cost#respond Tue, 12 Apr 2022 20:19:46 +0000 https://nyfta.org/?p=12062 The average food truck catering cost depends on the quantity of the food and the number of extras offered, such as drinks or desserts, but it is normally a cheaper option for catering.

The post How Much Does Food Truck Catering Cost? Is it Cheaper Than Traditional Catering? appeared first on NYFTA.


What makes the foodies excited? Food trucks! From oysters to champagne, nothing provides convenience, taste, variety, and freshness like these mini kitchens on wheels. Today people want something exciting and different than traditional catering, and the food trucks provide just that; a blend of experience and authenticity.  

Food trucks may be seen on every corner, either serving folks in their lunch hours or as part of a fleet catering to festival guests. The fact that the food truck industry is now a $2 billion industry proves that their popularity is growing, and so is your interest in them. With their stoves on wheels, contemporary entrepreneurs deliver creative food to their consumers wherever they may be. Yet, they are not prohibitively expensive for event planners. 

So, how much does a food truck catering cost? 

Let's Talk Money – Cost of Food Truck Catering

If you are thinking of getting food truck catering and you don’t know what the cost would be, remember that you will always receive a quotation that is unique to your occasion. Food trucks price differently based on the type of event, cuisine, number of customers, number of platters, travel distance, and any special requirements.  

If your event doesn’t include a lot of guests, you will be affected by the food truck minimum. Confused? Let us explain.

What’s a Food Truck Minimum?

Regardless of the number of guests, Food Trucks charge you the minimum amount of attending your event. Now, you want to know why it exists? Well, driving a restaurant to a party is not inexpensive. Fuel expenditures, food prices, employee costs, and driving time are just a few of Food Trucks’ expenses. Usually, the minimum food truck catering cost is $500 with tax, and it typically includes the food cost per serving multiplied by the number of persons, cost of travel, and labor.  

Prices vary substantially based on all of the factors above and unique ingredients or special dates such as Christmas, New Year’s, or other holidays or busy summers.

Is There An Average Food Truck Catering Cost?

The average food truck catering cost depends on the quantity of the food, the ingredients used to make the food, and the number of extras offered, such as several cuisines, drinks, or desserts. The typical food truck cost per customer might range from $10 to $35 or more, which is cheaper than traditional catering. 

Now, let’s look at the costs of each of the events separately. 

Crepe It Food Truck Catering

Wedding Price Hikes - Yikes!

Weddings are expensive, we all know that. A couple spends somewhere around $25-35k to tie the knot. Since the couple spends a lot of money on their wedding, everybody from caterers to wedding planners charges you a lot more than usual. Yes, food trucks too! But as compared to traditional food catering, food trucks would still cost you less. Traditional caterers charge somewhere around $60-$70 per person for weddings, but with food truck catering, it would cost about $15-$40. These savings are huge and could add to getting your first home!

Birthdays / Anniversaries

Earlier, we talked about the Food Truck Minimum, and small events like birthdays, anniversaries and baby showers, etc., are subject to the minimum service charge of $500 or more, depending on your event’s time and location. In addition, the trip price is adjusted based on the distance traveled; if you plan to hire a food truck from miles away, be prepared to pay for the fuel charges.

Food truck birthday party catering

Corporate Event

For corporate events, food truck catering costs are no different from weddings; it is determined by the event’s time and location. The nature of the business function, whether it is formal or more of a light and informal party. The sort of food and the variety of catering options are also crucial considerations. Remember the minimum cost imposed on the service, so if you invite 100 guests to your party at $16 per person, you will pay $1600, but if you plan on inviting 20 guests to your party, be prepared to spend at least $1000.

Want more details? Check out food truck catering complete pricing guide.

Corporate catering food trucks

Food Truck Catering Vs. Traditional Catering

So, which one would you choose? I think the choice is clear. Consider food truck catering as a unique option when you’re arranging a catered event. With food truck catering, be it a sales meeting, barbecue, graduation party, wedding, or corporate getaway, everything becomes more enjoyable, memorable, and meaningful. Yes, it can get a little expensive, but it doesn’t have to be. There are several cost-cutting tips that you can use to book affordable food trucks and enjoy the chefs’ one-of-a-kind concoctions without having to spend a fortune. 

Walter's Hot Dog food truck catering

WHat Else?

Get Your Food Faster!

Don’t make your guests wait in line to get their food. With food truck catering, it gets much quicker and more accessible for the guests to get their food in time to enjoy the party and not miss the fun.

Variety and More Variety

Whether you want vegetarian, vegan, or gluten-free food, food trucks have it all for you! Pizza, burritos, burgers, seafood, and whatnot. Your options are limitless! 

Anywhere At Anytime

Are you planning a barbecue at your friend’s house? What about a corporate meeting in your parking lot? Or your child’s birthday at the park? Food trucks will reach you wherever you wish. 

What are you waiting for? Book your food truck today for the next event to enhance your festivities. Imagine your guests’ faces when the beautiful food truck rolls in with all its glory. Give them the chance to talk about your party for years to come because this experience is something they will never forget. Food trucks, in a nutshell, excite people.

Not sure where to begin? Check out the Ultimate Food Truck Catering Checklist to make your life easier!

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The Best Ice Cream Trucks in New York https://nyfta.org/blog/best-ice-cream-trucks-in-new-york https://nyfta.org/blog/best-ice-cream-trucks-in-new-york#respond Thu, 10 Mar 2022 14:37:13 +0000 https://nyfta.org/?p=11167 Summer, spring, winter, and fall…no matter the time or temperature, the old adage is true: we all scream for ice cream. Check out the best ice cream trucks New York has to offer.

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Summer, spring, winter, and fall…no matter the time or temperature, the old adage is true: we all scream for ice cream. There’s nothing like a truly old-fashioned quality scoop, or a really unique flavor to bring a smile to your day. In this article we’ll take a deep dive into the best ice cream trucks New York has to offer. These aren’t just your run-of-the-mill ice cream stops, they bring the “wow” factor to your frozen treats. 

Carvel Ice Cream

Let’s kick off the list with a classic. Carvel was “born” in 1929, when proprietor Tom Carvel’s truck broke down on a summer day and the ice cream began to melt. As he feverishly sold his softening stock, people clamored for more. Thus, the origin story of “soft serve” and the start of an empire that brought us iconic cultural touchstones such as Cookie Puss and Fudgie the Whale. 

Carvel continues the tradition with an ice cream truck that serves sundaes, cones, thick shakes, Dashers, and double cones (including waffle cones). A great choice for nostalgia lovers and fans of good ice cream alike. 

Mister Softee

Mister Softee is the largest operator of soft-serve ice cream trucks. Their creamy formula has been around since the 1950s, and is known for refreshing customers even in the hottest weather. Still family owned, their trucks bring an old-fashioned charm to parties, picnics, or fundraisers. 

Mister Softee ice cream is a bringer of timeless joys, and reminiscent of simpler times. Soft serve twists come in a variety of flavors that can be enjoyed in a cup or a cone, and dipped into sprinkles for a hit of fun and texture. 

Big Gay Ice Cream

Big Gay Ice Cream is a local sensation that has taken hold all over the country, but has never wavered from their mission to keep the fun in ice cream. Whimsical flavors and names make their quality ice cream treats a delight to enjoy on a variety of levels. From the Salty Pimp to the Rocky Roadhouse, these iconic treats will bring joy to your day. 

You can also choose from a roster of floats, shakes, cones, and sundaes. There are even special treats that change seasonally. And as if all this deliciousness wasn’t enough, by hiring the Big Gay Ice Cream truck, you will be supporting charitable communities including LGBTQIA+ organizations, animal shelters, homeless and hunger initiatives, education, and more. 

Van Leeuwen

Do you crave ice cream, but don’t eat animal products? No problem! Van Leeuwen offers ice cream indulgences that are both vegan and free from gums, stabilizers, corn syrup, and milk powder. They also offer traditional ice creams made in a variety of flavors, and with top-quality ingredients. Their vegan selections are created with a cashew milk or oat milk base, and are just as delicious as the cow-milk versions. 

You can enjoy any of their flavors in a cup or cone, sprinkle them with toppings, or make them the base of an ice cream sandwich or sundae. Van Leeuwen is available for catering for any event, from weddings to festivals. Give your attendees the freedom of choice with an ice cream company that offers delicious choices for vegans. 

Dippin Dots

Is there anything more 90s than the original “space age” ice cream? These tiny frozen ice cream balls are a cheerful add to any event, and come in a huge variety of flavors. Also available are add-ins like cookie dough, brownie bits, and chocolate sandwich cookies. The frozen dots and add-ins can create any number of treats to satisfy the eyes (so colorful!) and the palate (so tasty!). 

Because Dippin Dots are not exactly your traditional ice cream, their site also offers a ton of fun ways to use the dots for recipes–cocktails, lattes, milkshakes, and seasonal kid-friendly projects. Dippin Dots are a unique way to bring a lighthearted spin to anything from a corporate event to a birthday party. 

Cold Stone Creamery

Cold Stone became a cultural icon when they began mixing their creamy ice cream base with a series of wild add-ins on a chilled marble slab. They offer their same quality ingredients and exciting combinations on the go with their Cold Stone ice cream truck. You can cater a party or plan your next event with a series of shakes, ice cream treats, and cakes that not only offer Insta-worthy pictures, but taste amazing as well. 

The Bottom Line

Any event is made better by the presence of ice cream. People want dessert, and you won’t find a dessert with a bigger consensus than ice cream. Give the people what they want, and hire one of the many classic or unique ice cream trucks available in the NYC area for your next big occasion. 

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Conference Food and Beverage Planning Made Easy https://nyfta.org/blog/conference-food-and-beverage-planning-made-easy https://nyfta.org/blog/conference-food-and-beverage-planning-made-easy#respond Mon, 27 Dec 2021 23:20:04 +0000 https://nyfta.org/?p=10759 Conference planning can be overwhelming, but the catering shouldn't be. Food truck catering is often a simpler and more exciting approach to conference food and beverage planning.

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Conference planning can be overwhelming—from choosing the dates and times to the locations and activities, event preparation requires special attention to detail. But, on top of all that, there’s the most important consideration to make when planning a conference: the menu. Aside from choosing the event center, the catering for conferences can be the most vital decision on which the success of your event depends. Let’s face it, everyone remembers if the food was good or not!

In this article, we’ll do a deep dive into conference food and beverage planning. We’ll discuss how to make the best use of your food budget, what catering options are available, and look at practical considerations for event planners. We’ll also do a comparison of traditional on-site catering versus food truck catering, so you can choose the best option to make your conference a hit. 

Food and Beverage Planning for Events

When you’re budgeting for food and drink at a conference, there are several things to consider. Of course you need to think about the size of the event, but you also want to consider what kind of service you’d like to use. For example, you may ask yourself questions like:

  • What are the venue’s capabilities as far as food service?
  • What style of food service suits your event needs best? Full service? Continental? Buffet? 
  • Will you have a meal that is integrated with a part of the event? (ie. a speaker or presentation during a lunch or breakfast) 
  • Will alcohol be served? If so, will it be included, or does a cash bar make more sense with your budget? 

There are pros and cons to every choice, and many of the decisions you make will be specific to the kind of event you want to execute. For example, a breakfast is a great way to keep motivation high at the beginning of the day, but if you’re dealing with an all-day conference, you may want to plan a lunch as well. Alternatively, you can choose to dismiss for lunch— but then you face the possibility that a percentage of attendees won’t return for afternoon sessions.

Moreover, evening dinners or cocktail parties can be an excellent way to cap off the night, but when you factor in included alcoholic beverages it can get pretty pricey. And depending on your audience, they may or may not be receptive to the idea of a cash bar. So really, what’s important is being able to gauge what you want the overall spirit of the conference to be because as a planner, you have the power to make it happen through a series of careful choices.

Food Catering for Conferences: Full Service or Food Truck?

Now let’s take a look at the kind of services available. There is traditional catering, which may or may not be included as an added service at your venue. If not, you’ll have to find an outside company to cater for the event. In either case, this will entail planning out a menu for whichever meal/meals you are serving. It can be a buffet, full service (seated, where everyone eats together), continental, snack breaks/drinks, etc. 

Food truck catering is often a simpler and more exciting approach to conference food and beverage planning. By using a food truck catering service, you have a plethora of food options to choose from…more than what’s available from anyone catering company. You can choose from trucks that specialize in any kind of cuisine, and for any meal–breakfast, lunch, or dinner. All you have to do is simply reach out with the number of attendees, the size of the venue, and get an estimate. 

Food trucks also come cheaper than traditional catering. On average, traditional catering can come to around $100 per person, while food trucks are more like $15 per person, making a huge difference. However, you need to keep some of the limitations in mind. Traditional catering is all-inclusive, which means that you get staffing, set up, and very often beverage and dessert service. Food trucks typically bring more of a casual picnic vibe, which may not work with more traditional events. 

Also remember that when you are working with food trucks, you’ll need to schedule pretty far in advance to be sure that the trucks you want are available. Three to six months prior to your event is typically the recommended amount of time to allot.  

Some events that are ideal for food truck catering include: 

  • Day events/ outdoor events (company picnic or carnival)
  • Industry conferences
  • Company summits
  • Professional society conferences 

Catering Menu Ideas and Pricing

For larger events, you’re looking at a fairly diverse group of people. One of the benefits of choosing food truck catering is that you can offer a variety of foods that meet the different dietary tastes and needs of a bigger crowd. 

When you hire a food truck, you’re also looking at an average cost of between $15-$35 per person, so it’s important to plan accordingly. This means that for every hundred attendees, you’ll need to set aside $1500 to $3500. 

Other than that, you’ll need to decide whether you want to start off the day with a bang by hiring breakfast or brunch trucks. This can be a way to boost positivity early, while afternoon food trucks can keep your attendees on task, so they don’t scatter and avoid coming back for afternoon events. 

Regardless of your specific event needs, when you take everything into consideration, food truck catering is usually the most cost-effective and convenient way to handle your next big corporate or nonprofit affair— and have fun doing it!

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How to Make Your Brand Tangible with Food Truck Marketing https://nyfta.org/blog/how-to-make-your-brand-tangible-with-food-truck-marketing https://nyfta.org/blog/how-to-make-your-brand-tangible-with-food-truck-marketing#respond Wed, 15 Dec 2021 20:04:59 +0000 https://nyfta.org/?p=10640 In today's highly competitive and dynamic marketing landscape, businesses are vying for audiences' attention, and food truck marketing has proven to be one of the most effective strategies.

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Food trucks are well-known for pushing the limits with their tasty and creative cuisines, popular for coming up with some pretty unique creations. What is less known about food trucks, though, is that they also make an excellent marketing strategy: food, and especially the mobile food experience, is now at the center of experiential marketing

Thanks to ‘foodie’ culture and wellness trends online, what your event attendees eat is often equally as important as the overall brand messaging. This means that you can’t neglect the importance of food quality when you’re using food trucks to raise brand awareness. This can seem intimidating, but the fact of this actually presents a tremendous opportunity: something as simple as ensuring your event is prepared with delicious food can create a connection with your customers and establish consumer loyalty for years to come.

Given the crowded digital space, it’s no wonder that it’s hard to leave a lasting impression on customers. That’s why people have turned to food truck marketing, appealing to companies of all types and sizes. Through food truck marketing you can launch unique advertising and innovative promotional tours that are completely different from what people are accustomed to in the age of the internet.

It’s not just us who are catching onto how impactful promotional food truck marketing can be, too, which is why it has become a go-to option for even multinational companies.

Take the example of Tesla. One of the most famous and revolutionary companies in the world, and in all of history, used nothing other than a street food trailer to launch their Model X in the Italian market. Of course, in typical Tesla fashion, their new super electric car towed the street trailer and the kitchen was powered through solar energy, but regardless, the company resorted to these same tactics of food marketing.

The fact that companies of this magnitude are turning to food truck marketing indicates the efficiency and communicative power of these vehicles. In today’s highly competitive and dynamic marketing landscape, businesses are vying for audiences’ attention, and food truck marketing has proven to be one of the most effective strategies.

Why Do You Need a Food Truck for Your Brand

You may still be wondering: ‘why is food truck marketing so popular?’ 

Well, through food truck experiential marketing, you can showcase your brand creatively by using unique branding, engaging social media content, and creating a space for your customers to engage with your brand face-to-face.

Simply put, food trucks capture attention and intrigue customers in ways that other forms of marketing can’t. Wrapped in company logos, food trucks take your brand to the streets and offer customers the ultimate mobile pop-up experience that they can’t ignore, and certainly can’t forget.

Branding Your Food Truck to Create Engagement

There are certain considerations you might make when branding your food truck, too. In most cases, it might be beneficial to decorate with pop colors, add noticeable company logos from all angles, and employ creative fonts that draw people’s attention as ways to maximize engagement. Branding your very own food truck gives you the creative leverage to build excitement around your brand, so it’s important to pay mind to all those details.

Food Truck Marketing Heats Up Your Brand

With branding that engages your audience and custom-wrapping that draws attention, food trucks are among the most effective and creative promotional tools for giveaways, sampling, and retail promotions. 

Also note that social media can be extremely valuable for campaigns. In addition to the engagement that you can leverage from using hashtags, food trucks that pull up and start dishing out free food and swag are sure to be talked about on various social media platforms, and this too will help grow your company’s brand awareness.

Food Truck Offers Create Excitement and Buzz

Another way to drive up consumption is by adding some enticing food truck offers. As most of us know, it’s extremely challenging for anyone to pass up a good deal. You can, for instance, add one free meal after a customer has spent a value of 50$; this will help increase your business revenue and attract food truck customers towards your company.

Why spend thousands of dollars on a single stationary billboard when you can rent and brand food truck(s) that will help you get more meaningful exposure?

Promote Direct Interaction and Create Buzz About New Products

You probably already know how important interaction is when it comes to campaigns and promotions, and that’s why branded food trucks garner national attention: there’s an inherently interactive and authentic feature to food truck marketing that resonates with a larger audience for a longer period of time. Follow Stouffer’s lead and realize that there’s really no better way to generate buzz around a new product or event than by taking to the streets via a mobile food vehicle.

Concluding Thoughts

When it comes to experiential food truck marketing, the sky’s the limit. From customized menus and food creations to great gift giveaways and trending hashtags, food truck marketing presents an exciting way to get the word out about your brand and products. 

Whether you’re looking for a fun and unconventional way to promote your company, or you’re wanting to be noticed by potential customers, there is no better or more affordable platform than these rolling restaurants.

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Can I Hire a Food Truck for a Holiday Event? https://nyfta.org/blog/can-i-hire-a-food-truck-for-a-holiday-event https://nyfta.org/blog/can-i-hire-a-food-truck-for-a-holiday-event#respond Tue, 07 Dec 2021 17:39:38 +0000 https://nyfta.org/?p=10553 The cornerstone of any good holiday is the food, and choosing the right holiday catering can make or break your event. That's why getting a food truck for your holiday event is one of the best choices you can make.

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The holidays can be one of the most joyful and rewarding times of year, but they can also be one of the most demanding. With so many holiday events to plan both professional and personal, it’s easy to feel overwhelmed. The cornerstone of any good holiday is the food, and choosing the right holiday catering can make or break your event. 

That’s why getting a food truck for your holiday event is one of the best choices you can make. Here are 5 great benefits that holiday food truck catering can bring you this holiday season.

5 Benefits of Hiring a Food Truck for your Holiday Event


One of the biggest benefits to catering in general is it takes a massive weight off an event planner’s back. It can be so easy to show up to an event and eat a plate of food, thinking “well how much work could that really have taken.” But when something goes off without a hitch, it can be easy to disregard the work it takes for an event to go smoothly.

Planning food by yourself means hiring competent staff, creating a menu, testing the food items to make sure they are quality, taking allergies into consideration, and cleaning up once everything is done. That’s just the major issues to tackle; anyone who has planned an event before can tell you little things will endlessly pop up. So why not just eliminate that stress entirely with holiday food truck catering?


One of the best parts of a food truck is the “truck” itself. Food trucks are an all-in-one mobile kitchen, and have the ability to travel to an event no matter the location. With traditional catering, your proximity to their central kitchen determines just how fresh the food will be. With a food truck, food is prepared on-site, no matter where your event takes place.


With many catering options, what you see is what you get. Sure, companies will give you a few sets of options, but those options tend to be set in stone. With holiday food truck catering, you have the ability to completely customize every part of the menu. This especially comes in handy if any of your guests have specific food allergies that need to be accommodated. 

Not only that, but with a self-contained kitchen like a food truck, there is always the option to have multiple different cuisines present together. You could have a food truck with a more exotic fare, with one serving more traditional food right next to it. This way, every single person that attends your event will be satisfied. 


High-end catering isn’t cheap, and food trucks can often offer a better deal than a fancier catering service. You can get the same output and final result, but with less of that overpriced flash. A food truck provides a delicious experience for your guests while staying efficient enough to keep pricing competitive.


If you’re planning the holiday food truck catering for a professional event, food trucks also give you the option of branding. This allows you to wrap the food truck in your brand’s image, and get some experiential marketing value out of your event. 

Experiential marketing is a great way to form long-lasting emotional connections with potential consumers, and a food truck is one of the best methods to accomplish that. 

Where Can I Hire a Food Truck for a Holiday Event?

The best choice you can make this holiday season is the New York Food Truck Association. Our group of the best mobile food vendors in New York will provide your guests with a culinary experience they will never forget. 

Don’t leave your event’s success to chance. Give your guests the gift of an amazing meal this holiday season by contacting NYFTA today!

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Food Cart Catering VS Food Truck Catering https://nyfta.org/blog/food-cart-catering-vs-food-truck-catering https://nyfta.org/blog/food-cart-catering-vs-food-truck-catering#comments Wed, 17 Nov 2021 15:53:15 +0000 https://nyfta.org/?p=10375 Whether you choose food cart catering or food truck catering to supply the meal for your event hinges on a variety of factors. The first step is understanding what these two types of catering vehicles are, and what they can offer to you and your guests.

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Planning for an event can be stressful, and knowing what type of catering will work best isn’t always simple. Whether you choose food cart catering or food truck catering to supply the meal for your event hinges on a variety of factors. 

The first step is understanding what these two types of catering vehicles are, and what they can offer you and your guests. Then, you’ll want to look at the pro’s and con’s for both food carts and food trucks, and see what works best for you. 

Food Cart VS Food Truck Event Catering

Food Cart Catering


  • Smaller and more simplified
  • More cost-efficient
  • Allows for multiple catering stations


  • Less food output
  • Smaller menu
  • Needs a vehicle to bring it to event

For smaller events that require lower quantities of food, food cart catering is an excellent choice. While these carts have a lower output than their food truck counterpart, they can offer a simplified experience for your event. Instead of a large complex menu, food carts will have a small set number of items to avoid any extra hassle. 

Food cart catering also works if you want multiple smaller food stations set up throughout your event. Instead of all the flow going to a single large food truck, you can have your guests served much more quickly through multiple separate food carts. This also works if the menu consists of more snack-like items: snow cones, popsicles, candy, any sort of small bite not meant to be a filling meal. 

Food carts also tend to be more affordable than food trucks. That being said, that affordability does come at the cost of some functionality. Food trucks come equipped with a full service kitchen. This means they have the ability to serve an expanded menu. They are also entirely housed within a self-sufficient vehicle. Food carts, while still capable of serving food, need to be transported via some external means. 

Food Truck Catering


  • Full-service kitchen, meaning food is prepared on-site
  • Higher food output
  • More menu options


  • Higher-cost
  • Usually relegated to a single food truck (compared to the versatility of multiple food carts)

If you are looking for something capable of higher food output with more variability in the menu, then food truck catering is the way to go. Food trucks come with their own kitchen, meaning that most of the food they prepare will be on site. 

Your guests can enjoy their meals hot and fresh with less pre-prepared components, not to mention a far larger menu than a food cart can provide. Not only will the menu be larger, but so will the amount of guests you can service. Overall, food trucks are the better choice for bigger events. 

Food trucks are also capable of transporting themselves, so there’s no need for an external vehicle like with a food cart. You also save the hassle usually associated with setting up a food cart, as a food truck is meant to drive to any spot and be ready to go in minutes. 

One of the only drawbacks of food truck catering is that it tends to carry a higher cost. A mobile full-service kitchen, expanded menu, and all the other benefits food trucks have aren’t cheap. While you get a higher-quality experience, it may put a bit of a strain on a smaller budget. They are also limited to outdoor events only. You’ll be hard-pressed to find an event center willing to let you drive a food truck into their conference hall (and if you did, I would be very wary of that event center’s business acumen.)

So Which One is Better?

It’s difficult to say which is better because both benefit different events in different ways. But if you have to choose one, food truck catering seems to win out when it comes to overall utility.  Even if you do have a smaller event, a food truck can still adequately serve as many guests as needed. This doesn’t work the other way, as a food cart would certainly struggle if too many people are in attendance. 

Food trucks also make a bigger impression with a bigger and flashier menu. While a couple of small snacks can keep people satiated, a food truck can have people talking even after the event is over. A full-service kitchen will always win out against the pre-prepared foods that can come from food cart catering. 

That being said, food carts do still have plenty of applications and are a good choice if you have a smaller event where you need to save a bit of money. They can also be used in areas where a food truck simply can’t fit. If your event takes place entirely indoors, and that venue has a large enough entrance to bring in a food cart, then food cart catering is the far superior choice. 

Once you’ve chosen your catering type, you’ll want to research what companies can provide you with a rental. This step is just as important as choosing the cart itself, and you’ll want to take the time to select a company with solid reviews and a spotless track record. There are many different places you could rent from, but you don’t want to go for the cheapest possible option. Remember, your event can hinge on whether or not the food service is successful, so you’ll want to choose the absolute best food carts and trucks you can find. 

Where Can I Rent the Best Food Carts and Food Trucks?

Whether you choose food cart catering or food truck catering, the best way to rent either is the New York Food Truck Association. The NYFTA is the #1 provider of high-quality food trucks and carts in New York City. Whether you want to promote your brand, cater a delicious meal for your event, or anything other promotion that needs a flavorful and interesting meal, NYFTA is the best possible option you can choose. 

There’s a limited number of trucks available, so you have to act fast. If you want your event to be a success, book a rental with NYFTA today!

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Benefits of Mobile Kitchen Rentals for Personal and Professional Events: Why Rent a Mobile Kitchen? https://nyfta.org/blog/benefits-of-mobile-kitchen-rentals https://nyfta.org/blog/benefits-of-mobile-kitchen-rentals#respond Fri, 05 Nov 2021 15:40:22 +0000 https://nyfta.org/?p=10335 A mobile kitchen rental is essentially a customizable food truck you can utilize for any event. Think of it like your kitchen at home, but with the ability to travel anywhere you need it to be.

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When planning any event, one of the most important components to account for is the food you will serve to attendees. Whether it’s personal or professional, everyone needs to eat, and determining how exactly you’ll facilitate that will be a deciding factor in your event’s success.  Hungry friends or business partners rarely make agreeable guests, and you’ll want to avoid food related frustration at any cost. That’s where a mobile kitchen rental comes in. 

Mobile Kitchen Food Truck

What is a Mobile Kitchen Rental?

A mobile kitchen rental is essentially a customizable food truck you can utilize for any event. Think of it like your kitchen at home, but with the ability to travel anywhere you need it to be. Mobile kitchen rentals allow you to cook and cater from a location of your choosing, without the set menu or pre-determined stops of a regular food truck.  

Mobile kitchen rentals can be a useful tool for existing restaurants and catering businesses as well. If you have an event that requires you to cook onsite, it may be easier to get a mobile kitchen rental to satisfy your customers needs.

Your clients also may want an event catered in a location inconveniently far from your central kitchen. No problem! With a mobile kitchen rental, you can bring that hot and fresh flavor directly to them.

For established restaurants, Mobile kitchen rentals can allow you to test a new location or demographic. Maybe you want to see if your restaurant would do well in a new neighborhood or new group of customers.

Renting a stationary space can be prohibitively expensive, and few buildings will allow you to sign a commercial lease for a short period of time. But with a temporary commercial kitchen rental, you can get that valuable data you require without the hassle of high costs or a long term lease. 

Mobile Kitchen Food Truck

What Other Uses Does a Mobile Kitchen Rental Have?

There are several applications of a mobile kitchen rental outside of hosting an event. For restaurants, you can run a separate version of your establishment specifically for delivery services. Often restaurants will offer their menu under a different name, operating as a “ghost kitchen”. Ghost kitchens can operate closer to the source of their sales as a way to monopolize delivery traffic and increase revenue. 

By establishing a mobile ghost kitchen, you can choose several locations where you believe you could get the most business. Lunchtime? You can set up downtown. Friday night? Go near the bar scene. With a mobile kitchen rental, you have the advantage of choosing exactly where you will get the most business.

You also don’t have to worry about needing physical space for your customers. As a delivery-only operation, ghost kitchens don’t require the tablespace and seating that a traditional kitchen does. This also eliminates many of the issues that can come with having customers in a physical establishment. No need to worry about unruly guests causing a disturbance, as all the food you cook will be taken directly to the customers’ homes. All the revenue, with none of the stress!

Mobile Kitchen Rental

Where can I get a Mobile Kitchen Rental? 

For the highest quality rental and the best service, you’ll want to go with New York Food Truck Association. The NYFTA not only provides the best in mobile kitchen rentals, but they can also help you find the top food trucks in New York.

Whether you are looking to cater a corporate event, make sure the food for your wedding is gourmet and delicious, or just want to leave an impression on your guests on any occasion, NYFTA can help everything go off without a (trailer) hitch.

Don’t leave the success of your event to chance. If you want tasty food that can spice up any event, book a rental with NYFTA today!

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