Food Truck as a Marketing Tool
Have you ever randomly seen a food truck surrounded by an enormous crowd of people and wondered what is going on? Well, next time don’t hesitate and check out these food truck promotions for yourself. If you take our advice, on top of experiencing something really cool, you’re most likely going to end up getting something awesome for free!
Without even realizing it, you most likely have experienced a marketing promotion before. Companies choose to undertake brand activations as a way to create a direct connection and tangible interaction between them and the public. Producing branded campaigns is a fun way to engage with their targeted audience, introduce a new product, or to gain insight into their customer demographics.
Branded promotions that utilize food truck are a great way to achieve all the goals mentioned above because let’s be honest, food is the key to almost everyone’s heart! The ability to wrap a food truck with a company’s branding along with items such as customized napkins, plates, cups, etc, is a surefire way of enhancing brand awareness and generating new customers.
A Brief History of The New York Food Truck Association
Learn about the history of the New York Food Truck Association. From how we got our start, our vision for the food truck scene, and so much more, get direct insight from a conversation with our President and CEO Ben Goldberg.
5 Food Truck Designs To Match Your Event Aesthetic
Food truck catering is an excellent way to elevate your event. Aside from the conveniency and cost-effectiveness of food trucks, mobile catering gives you the opportunity to choose a food truck design to match your event aesthetic. As a party host, this is a win-win: in addition to feeding your guests gourmet meals, food trucks are a way to decorate at the same time!
It’s National Bagel Day… So Who Really Has Better Bagels, NYC or LA?
Sunday, January 15th is National Bagel Day, and what better way to celebrate the holiday than with a topic juicier than your bacon, egg and
