About Fresh tackles three key focus areas: the retail access people have to healthy food, their purchasing power, and the culture and built environment that influences people’s beliefs and attitudes toward food. They acknowledge how food and culture are strongly intertwined and they try to uplift the full diversity of food cultures represented in the city, especially a health-centered culture food.

The Fresh Truck mobile market model takes into account the neighborhood they are serving. They track the inventory to ensure that they are offering not only fresh produce but food that people in that neighborhood want to buy. Keeping diversity in mind, they carry cultural staples like mangoes, yuca, and plantains. The prices of their produce are also cheaper than those in retail grocery stores. 

Chief program officer and co-founder of Fresh Truck, Annika Morgan, sites how their East Boston location takes two extra cases of plantains because those sell out quickly, considering how it has a significant Hispanic population. 

Instead of having conversations about foods that are “bad,” the social enterprise focuses on how “healthy food has you at your best” as their message. 

As of the moment, About Fresh has two programs to address their key focus areas. Fresh Trucks are the most visible, with their weekly markets. To keep it consistent with the neighborhoods they are serving, they stop at the same place, at the same time, every week, all year round. 

For those who enjoy the convenience of stress-free grocery delivery services, About Fresh also offers the Fresh Truck Online Market. People can pre-order their produce, pay with any of their supported payment methods, and pick it up at their preferred location. 

Fresh Truck can also be a part of your food and health-focused community events, the truck chock-full of fresh and healthy fruits and vegetables for the attendees.

To better support households or individuals struggling with food insecurity, About Fresh has also created the Fresh Connect program. When social service agencies, healthcare providers, social workers, or even teachers recognize anyone in their community struggling, they can, as the name suggests, connect these people to About Fresh. 

The program has a Fresh Connect card that the provider can sign up for that person. After they have completed the enrollment on the web-based platform, the card is mailed to that person. 

The Fresh Connect card enables the holder to shop for fresh fruits and vegetables across About Fresh’s network of retailers, including the online Fresh Truck market. To make it easier upon checkout, the cost of the approved healthy foods is automatically drawn down at the point of sale. The data gathered from these sales can also be used to analyze whether or not there are positive health-related trends connected to Fresh Truck shopping and the Fresh Connect program engagement.