National PB&J Day on April 2 was even more fun this year, all thanks to Peanut Butter & Co. and their ‘Grab a spoon!’ event in Union Square NYC to support Food Bank For New York City.
NYFTA partnered with Golani Demos and their client Peanut Butter & Co., and together we were giving out free spoons of peanut butter with toppings to everyone who stopped by. The options were endless as Peanut Butter & Co. offers multiple flavors of peanut butter and almond butter. Also, toppings to choose from were exciting (fresh fruits, pretzel pieces, chocolate chips, graham cracker crumbs, honey, rainbow sprinkles, marshmallow sauce, etc.). All that served on a stainless steel spoon, that everyone got to keep 🙂
The highlight of the day was Carla Hall, adored co-host of The Chew, a competitor on Top Chef and Top Chef: All Stars, and the author of Carla Hall’s Soul Food: Everyday and Celebration, who showed up to snack on some delicious peanut butter with us. Also, a photo booth with many props options was a hit. In the end, Peanut Butter and Co. donated 25,000 spoons of peanut butter (that’s equivalent to about 900 jars) and people who stopped by donated enough money for 1,125 meals!
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