Delicious Food Truck Designs You Didn’t Expect to See Today


The popularity of food trucks has exploded in recent years. In addition to the mobility they offer, their cuisine ranks as some of the finest in the world. But, a lot of their attitude and flare comes from food truck designs and branding. Food trucks should look as fun and quirky as the food they serve to attract diners. Need ideas on how you can upgrade your food truck?  We’ve gathered the seven best food truck designs in America that are as eye-catching as their menus are delicious.

7 STUNNING FOOD TRUCK DESIGNS

THE CHAIRMAN –  SAN FRANCISCO 

The Chairman is a popular Asian fusion food truck bringing gua bao – or bun sandwiches – to San Francisco. Come for the food, but stay for the truck’s vivid branding. Designed by Taiwanese-American artist James Jean, best known for his work with DC Comics and Prada, The Chairman’s big red bun truck is a fan-favorite for Bay Area foodies.

TACEAUX LOCEAUX – NEW ORLEANS

Taceaux Loceaux is known for its killer tacos, like the slow-roasted brisket “Messin’ With Texas” and slow-cooked pork “Carnital Knowledge.” And Taceaux Loceaux’s food truck design features striking “Día de los Muertos” artwork that turns heads and satisfies stomachs throughout New Orleans’ famed Bourbon Street.

EAST SIDE KING – AUSTIN, TEXAS

East Side King is an Asian fusion food truck known as the darling of Austin’s food scene. It’s easy to see why it always draws crowds with delights like green curry fried chicken sandwiches. East Side King’s food truck design also matches its personality, inspired by Asian cultures and Austin’s fun-loving soul.

LOS VIAJEROS – NEW YORK

Los Viajeros’ dishes celebrate Latin America’s cuisines and cultures. Specializing in tacos, burritos, and quesadillas, Los Viajeros boasts one of the most colorful food truck designs in New York City. It features a hand-painted mural of actress Carmen Miranda. It’s hard to miss Los Viajeros stand-out bright fuchsia food truck.

BITE INTO MAINE – CAPE ELIZABETH, MAINE

Bite Into Maine delivers fresh seafood with laid-back vibes on the edge of the Atlantic. Famous for its lobster rolls made with fresh-caught Maine lobster, Bite Into Maine’s stainless steel trailer adds to its distinct personality. Moreover, the trailer’s stamp logo is both eye-catching and memorable, so Mainers always remember who’s serving the delicious eats they’re savoring.

BLANK STREET – WILLIAMSBURG, NEW YORK

Your food truck design doesn’t have to be big and bold. It can also be subtle and sleek. New York’s Blank Street is warm and inviting, just like the premium coffees and pastries they serve. Along with taking the traditional coffee shop experience on the road, Blank Street’s coffee carts and pick-up windows are zero-emission. So, you can feel good about where you’re getting your fresh-based croissants and fresh-brewed cappuccinos when you visit Blank Street.

ROXY’S GRILLED CHEESE – BOSTON

Boston’s Roxy’s Grilled Cheese serves childhood classics for your adult palate. “The Allston” takes herbed goat cheese, fig jam, caramelized onions, and arugula and upgrades your run-of-the-mill grilled cheese sandwich. Roxy’s food truck is the perfect partner for its classic sandwiches too. Its innovative design is retro and nostalgic, taking you back to those after-school days snacking on a cheesy, gooey grilled cheese.

MAXIMIZE SALES WITH YOUR FOOD TRUCK DESIGNS

  • Food truck designs should make a clear connection between your values and brand. Importantly, developing branding, like a logo, is critical to have in mind before you start designing your truck. 
  • Your food truck is like a blank canvass. So, consider all of its features, like the windows, bumpers, and roof, when designing your truck’s aesthetics. 
  • Alternately, keep in mind that features like sliding doors and windows can obscure your branding. Make sure they’re always visible to customers. 
  • Be creative with your color palette, but think about how they relate to your branding. Making your colors relevant to your customers will help you always stay on-message. 
  • If you’re on a budget, vinyl wraps are a viable alternative to painting your food truck. Wraps are durable, easy-to-clean, and considered a useful marketing tool. 

STAND OUT AND MAKE AN IMPRESSION WITH UNIQUE FOOD TRUCK DESIGNS

Having a food truck that attracts many customers and paying close attention to its design will help you reach your goals. Food truck designs play a critical role in your branding strategy, how customers see the quality of the food you serve, and how you separate yourself from your competitors. When your food truck, rich in color, text, logo, or structure, is seen on the streets, you can be sure customers will want to see the delicious food you have to offer.

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