Moshe was born in Kibbutz Galuyot in Israel. A member of a family that lived in Aleppo and immigrated to Israel. His family’s Middle Eastern culture and his life influenced his attitude towards food. Simplicity and good taste of the past flowed through his veins. In 1981 he decided to try his luck in the big city of New York. He bought his first food cart and started selling falafel on 46th Street in the Diamantaires area of New York. Moshe’s Falafel is now the legend of street food in New York.